Responsibilities
Lead Marketing Activities from ideation all the way to execution with consistent focus on growth and profitability
Builds partnerships to increase brand awareness, customer base, and increase frequency of online visits and drive conversion
Coordination of paid media, email Marketing, influencer marketing for our DTC site and for Amazon, using an attribution system and with total ownership of our influencer process and affiliate programs.
Be the guardian of our brand, ensure all assets are up to date in each of our channels. Constantly looks to improve them with better imagery, videos and copy.
Own all website improvements, closely monitoring performance, and optimizing for conversion over time.
Oversees organic social media presence, including establishing high-level strategy with our SM manager
Analyzes shoppers’ behavior, website traffic and monitors CAC, CPC and other performance indicators
Works together with Social Media Marketing, Customer Service and direct contact with the management team to drive strategies for growth
Researches and analyzes Competitors & Trends in the industry
Day-to-day point of contact for external vendors/agencies
Evaluate external partners performances
No request is too small or large: entrepreneurial approach to creating, implementing, growing and managing marketing initiatives that achieve profitable results in performance and affiliates.
Brand
Ensure brand consistency across properties, messages, channels and assets
Partner and supervise Social Media Manager to ensure growth on social media KPIs
Review Social Media content with HoM monthly and weekly
Create best in class email marketing content strategy and flow
Write creative briefs whenever needed
Lead influencer marketing strategy: key influencers/digital creators/brand ambassadors and recommend/identify new possible partners
The candidate:
We are looking for someone with hands-on attitude, a go-getter, organized, flexible and able to manage different tasks at the same time. Work as a team member but also have ownership and accountability to get things done.
Project management expertise: you have a record of setting ambitious project objectives, determining a clear road map, and using a mix of formal tools and informal influence tactics to drive success of initiatives.
Visual and creative skills: you are naturally gifted at graphic design, have good taste and would enjoy putting your strong aesthetic sense to use
Deep empathy: you have the ability to understand customers, put yourself in their shoes, convey how they feel, and improve their experiences.
Strong decision-making skills: you are able to use a combination of analytical perspective and strategic thinking, while clearly explaining and contextualizing your decisions so that people understand them and can learn from them.
Entrepreneurial orientation: You are resourceful and curious; you thrive on a blank canvas; you have a bias to action; and you have a proven ability to solve complex, nonlinear problems.
Excellent writing skills, including, ideally, writing marketing copy for prior brands.
Proven analytical ability, including, ideally, media performance analysis.
Results orientation: you set clear and ambitious goals, and hold yourself and your team to the highest standard to achieve those goals.
Fun: you take your work seriously but you are able to laugh, play, and enjoy yourself while at work.
Infinite learner: You lead with curiosity, get excited to discover and always look to improve your performance over time.
Do you have what it takes to be a G.L.O.W. team member?
G oal–oriented
L eader–like
O pportunity-seeker
W illing
You are ambitious, think big and have an entrepreneurial spirit. You are curious to learn and grow and evolving comes naturally to you. Preparation drives your decisions: with context and analysis, not impulsiveness. Anticipation drives your goals: it fuels your determination and sharpens your focus to avoid potential roadblocks.
You are resourceful, curious and humble at the same time. We leave our egos outside, are open and honest to share and inform of our mistakes quickly. We are team players.
G.L.O.W.
Goal–oriented: You are highly driven for success, think big and prioritize effectively by moving the needle. You can throw yourself into your work in a highly productive manner. You think fast, move fast, and grow the business fast.
Leader–like: You know you are great at what you do, and lead with humility, continually focusing on your learning and development, and, recognizing and celebrating the gifts and accomplishments of others. Leadership is a responsibility to you, no matter what role you have – you lead, collaborate and follow, with an attitude of service.
Opportunity-seeker: You proactively seek opportunities to contribute and innovate for Glow and HU, continuously learn relevant skills and industry trends in hormonal health. Where others see resistance you see opportunity. You naturally translate adversity and risk to opportunity, and are comfortable operating with uncertainty.
Willing: You are a willing individual: you embody adaptability, initiative, learning agility, teamwork, resilience, entrepreneurial spirit, and passion. You embrace change. You persevere through challenges, taking calculated risks, and demonstrating passion for our mission and goals. Your presence drives agility, innovation, and overall success within our company!
Qualifications:
Bachelor's degree or equivalent in Marketing
4+ years' brand management or marketing experience in CPG
Bilingual level of English, written and spoken
USA experience a bonus
Graphic Design skills
Tech savvy, ideally familiar with Google Analytics, Klaviyo, Shopify and other e-commerce platforms.