Senior Product and Creative Marketing Manager
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ES - Barcelona, Spain
Scopely is seeking a Senior Product and Creative Marketing Manager to join our Bingo Bash and GSN Casino teams based in Barcelona on a hybrid basis.
At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily.
Bingo Bash is a highly international team working on the biggest video game from India to date (measured by revenue). Here you will work on a top-grossing F2P game with significant and growing daily revenues, and help create fresh content for our players.
GSN Casino is home to slots, bingo, cards, and more! Team members are distributed across the globe with hubs in Bengaluru, Tel Aviv, Barcelona, among others.
As a Senior Product and Creative Marketing Manager will serve as the game-level marketing lead for Bingo Bash and GSN Casino, translating product strategy and audience insights into creative direction, campaign concepts, and go-to-market plans.
What You'll Do:
Lead the creative strategy for Bingo Bash and GSN Casino, defining testable hypotheses based on player insights and product priorities.
Partner with Creative and UA teams to develop, evaluate, and optimize high-performing concepts.
Translate product positioning into emotionally resonant creative narratives that drive acquisition and reactivation.
Analyze creative performance data to identify trends, share insights, and guide future iterations.
Maintain high creative standards and brand consistency across all assets and channels.
Product-Connected Campaign Development
Collaborate with Product Marketing & CRM Manager to identify key in-game beats and translate them into cohesive marketing campaigns.
Build and execute tentpole campaign plans that leverage all available channels (UA, ASO, in-game, social, partnerships).
Ensure creative and messaging alignment across launch and live-ops cycles.
Support development of storylines and thematic campaigns outside of game that strengthen player connection to the games.
Go-to-Market (GTM) Planning & Cross-Functional Leadership
Partner with the Director of Product Marketing to define campaign objectives, success metrics, and roadmaps.
Drive GTM execution in collaboration with UA, ASO, and Product Marketing Manager teams.
Represent creative and marketing strategy in cross-functional planning meetings.
Manage agency and vendor relationships to deliver high-quality, on-brand work.
Performance Analysis & Insight Generation
Monitor performance across creative, UA, and ASO channels; synthesize learnings into actionable recommendations.
Share regular reporting and strategic insights with leadership.
Stay ahead of market trends and competitor activity to inform ongoing strategy.
What We're Looking For
7+ years of experience in product marketing, creative strategy, or performance-driven marketing within mobile games or live consumer digital products.
Proven ownership of creative strategy for live titles, including campaign development across launch and live-ops cycles.
Strong ability to translate product strategy and player insights into clear creative direction and emotionally resonant campaigns.
Hands-on experience partnering with UA, ASO, Creative, and CRM teams to drive measurable performance outcomes.
Data-informed mindset with the ability to interpret creative and UA performance and apply learnings to iteration and optimization.
Strong cross-functional leadership and stakeholder management skills, including agency oversight.
Experience in mobile F2P, casual, social, or casino games preferred.
Based in (or willing to relocate to) Barcelona for close, in-person collaboration.
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!", "Star TrekTM Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee With Buddies," among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumerTM experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @ .
Our official website is Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
Scopely is an equal opportunity employer and embraces diversity and inclusion. We celebrate differences and empower individuals to bring their authentic selves to work.
We are committed to a safe work environment that is free of harassment, bullying, or any form of intimidation. All employees are expected to treat one another with respect, dignity, and fairness. xqysrnh
Scopely welcomes employees of all backgrounds, including people with disabilities, veterans, and members of the LGBTQ+ community.