Content Marketing Manager
Perfil buscado (Hombre/Mujer)
Content Strategy Development: Develop and implement a B2B content marketing strategy aligned with the company's strategy, business goals, target audience, and sales objectives. Develop and update the company's website, supported by a marketing communications agency. Develop and update the company's standard presentation, supported by a marketing agency. Develop campaign-related presentations and promotional material in close collaboration with Sales and Business Development teams.
Manage and oversee the company's social media platforms (LinkedIn), blog, industry forums, and other relevant B2B platforms, ensuring regular publication of relevant and engaging content. Coordinate with external media partners for content placement in trade magazines, journals, and industry websites. Create high-quality, engaging, and technically accurate content, including whitepapers, conference presentations, case studies, blog posts, brochures, videos, email campaigns, and social media posts. Collaborate with product managers, engineers, and sales teams to translate complex manufacturing processes and technical concepts into clear, customer-focused content.
SEO Digital Marketing Integration: Optimize content for search engines (SEO) to improve organic visibility and website traffic. Align content with paid advertising, email campaigns, and social media strategies. Utilize keyword research and performance analytics to guide content creation and optimization.
Trade Shows, Conferences, and Events: Manage the annual calendar for trade show participation, conferences, and external events. Organize and manage trade show and conference participation, including displays, materials, and administrative activities. Manage and update the company's in-house showroom and product displays. Organize in-house customer events.
Lead Generation and Thought Leadership: Collaborate with industry influencers, partners, and trade publications for content distribution and co-marketing opportunities. Manage the creation of educational materials, such as e-books and webinars, to engage potential customers and support the sales funnel. Develop industry reports, whitepapers, and case studies that position the company as a thought leader in the manufacturing sector.
Performance Tracking and Optimization: Track, measure, and report on content performance using analytics tools (Google Analytics, HubSpot, SEMrush, etc.). Use data-driven insights to refine content strategy and improve audience engagement. Conduct competitive analysis to identify content gaps and new growth opportunities.
Qualifications: High level of English, based in Vallès Occidental (office work). Education: Bachelor's degree in marketing, Communications, Journalism, Business, or related field. Experience: 5+ years in content marketing or junior marketing management, preferably in mechanical engineering, B2B manufacturing, or technical environments. Strong understanding of B2B marketing principles, lead generation, and customer journey mapping. Experience with SEO, digital marketing tools, and content management systems (WordPress, HubSpot, etc.). Excellent writing, editing, and storytelling skills, with the ability to simplify complex technical topics. Proficiency with analytics tools and project management. Familiarity with marketing automation platforms and CRM systems. Knowledge of video content creation and graphic design tools (Adobe Creative Suite, Canva). Understanding of industry regulations and compliance in manufacturing marketing. Native in Catalan and/or Spanish, with excellent English skills.
The Content Marketing Manager will lead initiatives to enhance brand awareness, generate leads, and engage customers for our B2B mechanical engineering and technology integration company. The role requires creating compelling content across multiple platforms, aligning with business objectives, and positioning the company as a leader in machinery engineering and technology integration in targeted market segments.
Office work
Marketing, SEO
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