This is a new vacancy and part of our new One Panel team, an exciting initiative which is being set up to harmonise & standardise our panel offering across Consumer Panel, Media Measurement, Netquest & our relevant access panels
The Global Panel Engagement Lead will oversee the development of “one face to our panelists” - i.e., a B2C brand and value proposition that can be introduced across multiple panels.
The Global Panel Engagement Lead will closely collaborate with local teams, technology and product to identify best practice around engagement and scale it. The successful postholder will be responsible for partnering with our Marketing team to craft B2C style guide and roll out across numerous platforms with follow up definition as well as devising incentivization best practice and feedback activities
For our location in Barcelona, we are looking for an energetic and proactive person that strengthens our team.
**_ As _**_Engagement Lead_**_, you will have the following key accountabilities:_**
- Identify a common value proposition and brand positioning
- Create a B2C brand strategy and style guide and organize implementation of this across portals, apps, surveys, comms
- Identify and implement best practice on incentivization
- Refine engagement toolbox and organize adoption across panels
- Creating strong feedback loops with panellists & organize response to feedback
- Create close relationships with Marketing/Branding teams & Design/User Experience
- Design, test and iterate on all the above with a data and client centric driven mindset
**_Now that we've introduced you to the position _**_as Engagement Lead_**_ _**_what skills, qualifications and experience should you have?_**
- You have a bachelor’s degree in marketing and at least 5 years of experience in this field, ideally in a similar position.
- You have experience of creating consumer value propositions.
- You have excellent English communication
- You have experience of branding/marketing to consumers.
- You understand consumer research, panels, and communities.
- You feel comfortable working in general teams (different locations) and in a matrix organization.
- You have a proven track record of influencing others to achieve strategic goals.
**_ We offer you:_**
- Flex Office: a mix of remote and in-office work to boost our productivity and promote a work-life balance.
- The possibility to work at international level, giving support to our structure in Europe.
- A place where you can learn as well as bring your ideas for a common ambitious project.
- To be part of a small Business Unit People Team, while enjoying the network of a big corporation with more than+9000 employees.
- The opportunity to be part of a company with a strong culture of innovation and collaboration
- The chance to have a lot of fun while contributing to make Netquest every day a better place to work for its people!