Qualifications
* At least 5 years of experience as category / trade OOH in FMCG
* Fluency in English is a must
The employer is a medium‑size company operating in the FMCG industry (food). They are committed to delivering high‑quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success.
Responsibilities
* Develop and implement category strategies tailored to the OOH (Out‑of‑Home) channel.
* Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
* Define growth drivers and priority platforms within the OOH channel.
* Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
* Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators.
* Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
* Look for new product development opportunities working together the Global teams.
* Segment OOH customers and design tailored activation plans‑aligned with the principle that OOH is not one‑size‑fits‑all.
* Generate selling stories, opportunity assessments, and category arguments for customers.
* Build activation plans that improve visibility and rotation.
* Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption.
* Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits.
* Ensure execution consistency with global brand guidelines and OOH communication frameworks.
* Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
* Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing.
* Strong ability to analyze market, channel and customer dynamics in the OOH environment.
* Capability to translate data and insights into clear category strategies and growth plans.
* Solid understanding of commercial KPIs and P&L drivers.
* Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
* Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc).
* Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
* Solid experience in trade stories, category projects and joint business planning with customers.
* Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
* Strong operational rigor combined with creativity in activation design.
Benefits
* Competitive salary range.
* Performance‑based bonus of 8%.
* Opportunities for professional development and career growth.
* Work in an established and respected company in the FMCG industry.
* Located in Madrid, offering a vibrant and well‑connected work environment.
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