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Descripción del trabajo
About Incubeta
Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers optimize their digital strategies.
As Google's most experienced EMEA Sales Partner, we have overseen hundreds of deployments across the Google Marketing Platform, addressing ad tech infrastructure, data management, integration, and media management, providing clients with relevant digital marketing services and consultancy.
Established in 2001 with 22 offices in 18 countries, we are part of the Incubeta group, a global partnership of digital technology, media, and creative specialists, experts in end-to-end digital advertising services and media solutions.
The Position
Are you the Data & Analytics expert we are looking for? Join our Madrid team and help grow our analytics service by revolutionizing digital analytics in Southern Europe
We seek an experienced Data & Analytics Consultant to deliver solutions that maximize conversions and increase business turnover. You will participate in projects covering data collection, analysis, dashboarding, CRO, and Cloud 4 Marketing, reporting to the Consulting Manager, prioritizing tasks across industries. Our Data and Analytics team is currently expanding, making this an exciting opportunity.
Role and Responsibilities
* Promote Data / Analytics Marketing maturity frameworks to clients
* Ensure quality of deliverables (analysis, presentations, etc.)
* Follow structured action plans with milestones
* Oversee technical implementation with junior staff or data engineers/scientists
* Address digital activity issues using KPIs
* Guide clients in optimizing website conversions and online media purchasing
* Provide industry-specific data analysis services to align with client objectives
Your character
* Business acumen
* Passion for technology and its impact on online advertising
* Effective communication skills internally and externally
* Analytical mindset with excellent written and oral skills
* Proactive and collaborative problem-solving approach
* Customer needs translation and high satisfaction delivery
* Ability to work independently and in diverse teams
* Autonomous in managing projects
* Innovative solutions orientation
* Desire for continuous learning and development
Your profile
* 2-3 years experience in digital analytics, especially Google Analytics (Universal and GA4)
* Expertise in online acquisition channels: SEO, SEM, display, email, social media, etc.
* Fluent in Spanish; good English; Portuguese and Italian are pluses
* Knowledge of the Southern European and Spanish online advertising landscape
* Experience with ETL, TMS, Web Analytics tools
* Strong strategic analysis and advisory skills
* Proven business development success at agency or advertiser level
* Google Analytics 360 knowledge
* Understanding of digital marketing channels and ad technologies
* Advanced project management skills
* Knowledge of marketing analysis techniques; Google Cloud is a plus
Benefits of working with us
* Work with exciting clients and global companies
* Multilingual, multicultural teamwork
* Authenticity and ownership of projects
* Great colleagues and clients
* Fast-paced international environment with growth opportunities
* Startup-like growth environment
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