Description
About the Role
As Brand Manager for GI at Takeda, you support all the critical activities and business needs related to the Integrated Brand Plan (IBP) working closely with the Brand Manager, Digital and Innovation Manager and cross-functional team to enable sustainable market growth and life-cycle management. Your approach aligns with the current needs of the product, maximizes growth, positioning, and value generation and sustains long-term performance through lifecycle management.
Digital and AI tools will support you in automating data analysis, campaign tracking, materials development allowing you to focus on strategic vision, innovation, and cross-functional orchestration. At the heart of this role are decision-making, brand vision, key stakeholder engagement, and delivering meaningful value to patients.
How You Will Contribute
1. Strategic Differentiation – Strengthen and evolve Takeda GI´s positioning within the GI space, anticipating market dynamics and reinforcing its status as the treatment of choice.
2. Market Growth & Value Perception – Shape the value and competitive positioning of IBD by integrating insights from real-world evidence, market research, and feedback from healthcare professionals and patients.
3. Events Management – Optimize and execute reginal and national TOMEs and congresses symposiums aligned with IBD Brand strategy.
4. Omnichannel Excellence – Develop and implement tailored journeys for healthcare professionals both conducted as human trigger or digital interactions leveraging predictive analytics and AI to enhance campaign effectiveness, always aligned with brand strategy and MLR standards.
5. Cross-functional Orchestration – As an important member the brand team (Medical, Market Access, Field, Regulatory, PV, Supply),you will fostering alignment, shared responsibility, and seamless execution.
6. Collaboration with MCE – Work closely with the MCE team to adapt and implement the global strategy at the local level, ensuring relevance and excellence in omnichannel execution
7. Governance & Compliance – Ensure brand integrity, adherence to policies, ethical promotion, and responsible AI adoption
8. Capability Building & Talent Development –promote marketing excellence, and cultivate a culture of curiosity, ownership, and continuous improvement.
Skills and Qualifications
9. B. Sc. Degree or equivalent.
10. Professional working English proficiency.
11. At least 5 years of experience in brand management within pharma/biotech, ideally with launches or brand revitalization.
12. Strategic mindset with adaptability across different product lifecycle phases.
13. Good knowledge of therapeutic area strategy and market dynamics.
14. Expertise in Integrated Brand Planning (IBP), omnichannel strategy, and customer engagement.
15. Strong digital and AI fluency: experience in predictive analytics, social listening, and campaign optimization.
16. Ability to synthesize evidence, market insights, and competitive intelligence into impactful strategies.
17. Excellent stakeholder management and cross-functional leadership skills.
18. Thorough knowledge of compliance and MLR requirements.
Note
At Takeda, Brand Managers combine strategic vision, creative direction, and patient-centric leadership. AI and digital tools enhance efficiency and insight, while strategy, compliance, and human leadership remain decisive for brand success.
Locations
Madrid, Spain
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time