Partnership and Strategy Development: Collaborate with GTM and sales teams to develop business strategies and be responsible for retail strategy execution.
Marketing Campaigns and Promotions: Work with local distributors and retail partners to design and implement joint marketing campaigns, conducting effective promotions to increase sell-out.
Store Development and Brand Visibility: Develop new Mi stores and Mi zones to enhance Xiaomi's offline brand image and in-store visibility.
Merchandising and Communication: Design in-store merchandising solutions and communication strategies that drive customer purchases.
Qualifications: University graduate in Marketing or Business Management.
Experience: Proven experience in retail marketing within the mobile phone industry, with extensive knowledge and understanding of tools to manage retail marketing performance.
Skills: Strategic and analytical thinking to improve brand market share; innovative mindset; strong understanding of consumer interactive experiences in various events.
Experience Range: 5-10 years of experience in the retail industry.
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