Wyndham Hotels & Resorts is now seeking a Regional Sales Manager North West Europe / Iberia to join our team in Madrid, Spain.
Job Summary
The Regional Sales Manager will maximize the exposure of Wyndham Hotels & Resorts (WHR) franchised hotels of all brands within their territory, focusing on developing sales opportunities, customer account management, and driving contribution to the hotels within the region(s) they serve.
The region includes North West Europe / Iberia, with a focus on Iberia and the UK. They will create opportunities to manage and develop existing national and regional accounts while also developing new business accounts across all market segments to increase contribution to a defined set of hotels.
This position requires a sales approach, acting in partnership with clients and travel intermediaries, to deliver incremental revenue and increased market share for the hotels, franchise partners, and WHR.
The manager will work towards meeting or exceeding annual revenue goals by:
* Devising and implementing sales plans for top clients.
* Negotiating and contracting rates for key clients across all segments within the designated region.
* Managing group leads and RFP solicitations via Wyndham Sales Systems.
* Success metrics include room night production, RFP acceptances, and other relevant targets.
* Conducting an average of 25+ sales appointments or calls per month.
Responsibilities
Sales Account Management & New Business Development - Identify and secure new accounts within the territory, collaborating with participating hotels.
Build pipeline plans with revenue and room night targets by segment:
* Corporate Transient Business (RFP & TMC)
* Group / MICE Business (GSO Sales Leads)
* Leisure groups & FIT (Tour Operators & Agencies)
Develop strategic partnerships with key leisure tour operators, corporate clients, travel agencies, and MICE companies to drive hotel business.
Devise and execute strategies to maximize hotel revenue and contribution to EMEA targets.
Franchisee Relations - Work closely with franchise and management partners, visiting hotels and educating them on WHR tools.
Internal Relations & Systems - Collaborate across WHR units, utilize business tools, and support colleagues to achieve goals.
Industry Participation - Represent WHR at industry events, conferences, and trade shows, and participate in industry associations.
Self-Development - Continuously enhance knowledge and skills to stay current and prepare for future roles.
Complexity
* Drive significant revenue into the WHR portfolio within the territory.
* Manage accounts independently within the specified region.
* Work mainly remotely with minimal supervision, responsible for new and existing accounts.
Scope / Financial responsibility
Responsible for a portfolio of accounts and new business development, with annual revenue targets and participation in incentive plans. Manage expenses within budgets, review ROI for business trips, and submit monthly expense reports.
Abilities / Key competencies / Skills
* Deep sales knowledge of the hospitality sector in the territory.
* Strong negotiation and closing skills.
* Ability to work independently and as part of a team.
* Flexibility to adapt to changing business needs.
* Multitasking and prioritization under pressure.
* Excellent interpersonal and communication skills.
* Objectivity and professionalism in dealing with sensitive information.
* Self-starter with initiative, confidence, and good judgment.
* Accountability, results-oriented, dependable.
* Integrity and honesty in business decisions.
Experience / Certificates / Education
* Degree or equivalent experience, preferably in hospitality or a related field.
* Extensive hotel sales experience (property, national, or global).
* Knowledge across multiple segments preferred.
* Full local driving license preferred.
* Fluency in English required; Spanish or other European languages are an advantage.
* Proficiency in Microsoft Office and hospitality sales systems.
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