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Senior brand manager se

Madrid
Indefinido
Colgate-Palmolive Company
Gerente de marca
Publicada el 10 septiembre
Descripción

Job Number#167482 - Madrid, Madrid, Community of, Spain
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
JOB PURPOSE :
Lead the Sanex and Palmolive personal care brands to deliver all KPIs including net sales, share, and margin objectives in alignment with Divisional strategies and initiatives.
Lead Sanex and Palmolive Brand Growth Plans for the countries
Lead communication and partnership with European Division
Take responsibility for Communication plans (Media, Digital & PR)
Help develop the strategy & the plans at local level, closely partnering with the Brand Team in Division and the Retail Marketing teams in the Southern Europe Hub (Italy, Spain, Portugal and Greece)
Closely track business results (both financials and market) and propose ideas to achieve KPIs
WHAT YOU WILL DO :
Lead plans to Achieve Net sales, margin, profit and share targets for the Hub
Co-lead preparation & alignment of mid-year business review & budget review process
Prepare monthly KPI performance review for category / sub-brand, and provide required information and analysis. Coordinate cross country market analysis and insights / information gathering. - - Communicate risks and opportunities to the Marketing Manager.
Manage “Go To Market” process including collaboration with the central brand team in providing necessary country input for SEH. Lead hub / country portfolio evolution, commercialisation process, demand planning, P&L creation and 5Ps launch.
Manage the development of ‘path to purchase’ plans, specifically Media Planning / Briefing, Brand Activation, Digital plans, Sampling and PR. Incl post campaign analysis for specific sub-brand of responsibility
Manage advertising budget, using key processes including Ebuy.
Manage agencies to ensure proposals deliver to set objectives, KPIs and to budget
Lead local adoption / translation of advertising materials from Division Brand Teams. Manage approval processes including central brand team / legal approvals, Clear Cast submissions for TVC, artwork and Shelf Ready Packaging. Be the brand guardian for in store campaigns
Manage product artwork and SKU development and approval processes across SEH
Own the development of an annual brand plan and ensure full stakeholder buy-in.
KEY STAKEHOLDERS :
Central Brand Team & Digital Teams
Countries Retail Marketing Teams
Consumer Insights
Demand Planning Manager
KEY COMPETENCIES :
Leading Change : Challenges the status quo and acts as a catalyst for change; creates a compelling picture of the future in the face of uncertainty and communicates a clear direction; adapts quickly to new demands and challenges
Promote Teamwork / Relationship Building
Establishing trust and building relationships both internally and with agencies : initiating and developing long-term relationships and networks as a key priority.
Planning & Priority Setting
Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans
Strategy / Vision : Developing strategies and proactively responding to consumer / shopper trends, competitive threats, and brand issues and opportunities
Strong analytic and decision making skills
Strong commercial and financial understanding
Strong influencing and negotiating skills
PERSONAL ATTRIBUTES :
Highly competent commercial and analytical skills
Results oriented, passionate and strong work ethic
Optimistic, flexible, and confident approach to work
Effective interpersonal skills, including the ability to communicate at all levels
Values teamwork
Resilient and solutions oriented
Curious, external mind set
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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Inicio > Empleo > Empleo Marketing > Empleo Gerente de marca > Empleo Gerente de marca en Madrid > Senior Brand Manager Se

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