PSenior Digital Marketing Analyst /ppLocation: Remote from Spain (an indefinite Spanish employment contract) /ppbr/ppWe are looking for a strategic Digital Marketing Analytics Specialist to join our Global Digital Marketing team. The ideal candidate will bring practical experience with global digital campaign analysis and data‑driven insight generation. This role will help shape and scale our Customer digital marketing analytics capabilities. /ppYou will work cross‑functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes. /ppbProject Overview: /b /ppWe are seeking an experienced and innovative Senior Strategic Digital Marketing Analytics Specialist to lead our global data‑driven decision‑making initiatives. This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands. /ppbRequirements: /b /ppRequired /pulli7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights /liliAdvanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Qlik, Looker Studio, Tableau) /liliExtensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising /liliStrong background in working with data platforms, lakes, and warehouses (e.g., Amazon Redshift, SnapLogic, Funnel.io, SuperMetrics, BigQuery, Salesforce, Datorama) /liliProven track record of translating complex data into actionable marketing strategies /liliBachelor's degree in Marketing, Data Science, or a related field; Master's degree preferred /liliExcellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences /liliStrong project management, organizational, and interpersonal skills /liliExperience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization /liliSolid understanding of how data analytics can drive business impact, with good intuition around advanced analytics and modeling techniques /liliAbility to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact /liliWill be a plus: /liliExperience in global or multi-market digital marketing analytics /liliAdvanced knowledge of statistical analysis and predictive modeling techniques /liliProficiency in programming languages such as R or Python for data analysis /liliExperience with marketing automation platforms and CRM systems /li /ulpbResponsibilities: /b /ppStrategic Analytics Leadership: /pulliDevelop and implement Global Digital Marketing Analytics Data Strategy Roadmap /liliIdentify and capitalize on emerging digital marketing trends and technologies /liliProvide strategic insights to inform and enhance global digital marketing initiatives /liliEngage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases /li /ulpAdvanced Data Analysis and Visualization: /pulliConduct in-depth analysis of customer behavior, marketing performance, and web analytics /liliCreate sophisticated dashboards and data visualizations to communicate complex insights /liliDevelop and optimize attribution models to accurately measure campaign effectiveness /liliCreate campaign and website performance reports /li /ulpCampaign Optimization and Performance Measurement: /pulliDesign and implement robust measurement strategies for digital campaigns and web properties, including tag management /liliLead A/B testing initiatives and provide data-driven recommendations for optimization /liliReview and test campaigns, analyzing key metrics to identify opportunities for performance improvement /li /ulpCross-functional Collaboration and Communication: /pulliPresent analytical findings and strategic recommendations to colleagues, senior managers, and clients /liliLead global initiatives to educate business teams in interpreting and using analytics /liliIdentify data/system challenges and requirements to improve speed to insight and action /li /ulpTechnical Leadership and Innovation: /pulliSpearhead the adoption and integration of advanced analytics tools and methodologies /liliLead the transition to and full utilization of GA4 and other next-generation analytics platforms /liliExplore and implement machine learning and AI applications in marketing analytics /li /ulpbWhy this position: /b /ppYou will be part of great goal-oriented Digital Marketing team. The opportunities to be part of a great journey and possibilities to work with modern GenAI tools will boost your career. /p