Ready to take your career to the next level?Join Amaris Consulting and work on projects that impact thousands of users worldwide. Be part of an international team, thrive in an agile environment, and grow with a global group that values innovation and talent.Your Mission & ImpactAs a Customer Segmentation & Performance Lead, you will play a key role in defining how global marketing strategies are built and measured in a complex B2B environment. You will shape customer segmentation, buying journeys, and performance frameworks that directly influence business growth and commercial decisions across multiple markets.What We're Looking For+5 years of experience in B2B marketing, growth strategy, marketing performance, or analytics-driven roles.Proven experience in customer segmentation, ICP definition, and persona development.Strong understanding of B2B funnels, demand generation, and long sales cycles.Experience defining performance metrics, KPIs, and ROI proxies in complex environments.Familiarity with data-driven marketing, CDP concepts, or marketing analytics.Experience working in cross-functional and international environments.Full professional proficiency in English (mandatory).Spanish is a plus.Strong analytical mindset with ability to translate insights into business actions.What You'll DoDefine and implement customer segmentation models, including ICPs and buying group roles.Build personas and customer journey maps aligned with real business behaviors and decision processes.Translate behavioral signals into targeting logic, triggers, and personalization opportunities.Design and implement measurement frameworks, including KPIs, leading indicators, and ROI proxies.Establish performance routines to align Marketing and Sales on impact and decision-making.Drive a culture of continuous optimization through experimentation, testing, and learning cycles.Collaborate with marketing, sales, analytics, and operations teams across multiple regions.Why Join Us?Career Growth: 70% of our senior leaders started in entry-level positions.Continuous Learning: Access to our Technology Academy, Udemy courses, webinars, andcompany-paid certifications.Flexibility: Hybrid work model with flexible policies and social benefits (meal vouchers, transport, childcare support, private health insurance).Well-being: Our WeCare program supports employees in critical situations.Personal Development: Annual training budget to boost your skills.Our Selection ProcessWe believe in a transparent and candidate-friendly process:Initial Call with our recruitment team to align expectations and profile.First Interview: Explore your experience and match you with the most suitable project.Second Interview:If technical: meet with a technical expert.If non-technical: meet with a project manager.Client Meeting: Get to know the client and project details.Final Conversation: Address any remaining questions and confirm mutual fit.(Average timeline: 1–2 weeks)Ready to Make an Impact?Apply now and join a team that drives innovation and growth!Diversity & InclusionAt Amaris Consulting, we celebrate diversity and are committed to creating an inclusive environment. All qualified candidates are welcome, regardless of gender, sexual orientation, race, ethnicity, age, or any other characteristic.