PShiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.br/ppBuilt on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.br/ppThe best hotels run on Shiji—day and night.br/pbJob Descriptionbr/bpWe’re hiring a Paid Media Specialist to lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn, and Meta. This is a core marketing role focused on qualified lead generation, cost-efficiency, and channel performance, with room to grow as the team expands.br/ppYou’ll work closely with content, regional, and analytics teams to ensure our campaigns hit the right audiences with the right message at the right cost. This position replaces our previous contractor-based model and is a long-term strategic hire.br/ppbWhat you will dobr/b /pullipCampaign Management:br- Plan, build, and manage performance marketing campaigns on Google Ads, LinkedIn Ads, and Metabr- Define targeting, creative rotation, budgets, and bid strategiesbr- Launch and manage remarketing and lead generation campaigns across global marketsbr/p /li /ulullipPerformance Optimization:br- Own daily and weekly performance monitoring (CPL, CTR, ROAS, conversions)br- Execute A/B tests on creative, landing pages, and audience segmentationbr- Recommend channel mix, spend shifts, and campaign improvements proactivelybr/p /li /ulullipReporting Insights:br- Maintain weekly reporting dashboard and campaign performance updatesbr- Track CPL trends by region, product, and channelbr- Share insights with key stakeholders and translate data into actionsbr/p /li /ulullipCross-Team Collaboration:br- Work with content and design to brief and deliver creative assetsbr- Align with regional marketing leads for local targeting needsbr- Collaborate with analytics to ensure proper UTM, tracking, and attributionbr/p /li /ulbQualificationsbr/bulli3+ years of hands-on experience managing paid media (Google, LinkedIn, Meta) /liliProven track record running B2B lead generation campaigns (SaaS or hospitality tech preferred) /liliDeep knowledge of campaign structure, audience targeting, keyword strategy, and bidding models /liliComfortable with data analysis, campaign reporting, and turning metrics into decisions /liliProficient in ad platforms and tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager /liliFluent in English; excellent communicator and highly organized /li /ulpbNice to havebr/b /pulliExperience with tools like Zoho CRM, HubSpot, or Salesforce /liliFamiliarity with international B2B campaigns (EMEA, Americas, or APAC) /liliLanding page testing, CRO, and funnel optimization knowledgebr/li /ulbAdditional Informationbr/bulliChallenging and creative technology environment. /liliFeedback and initiative are always welcomed. /liliHybrid model of work, opportunity to work (partially) remotely. /liliA modern workplace in one of our multinational offices, of course as much coffee, tea and fruit as you need to get into the flow. /liliAccess to various location-based benefits. /li /ul