About Us
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HBX Group connects and empowers businesses across the global travel ecosystem through technology, data, and expertise. Our platforms link supply and demand seamlessly, helping partners grow while simplifying the travel experience.
With 3,500+ professionals worldwide, we combine local insight with global scale to unlock growth for travel businesses.
Role Overview
We are looking for a Senior Brand Manager (maternity cover) to play a key role in shaping and evolving HBX Group’s integral brand. Reporting to the Head of Brand, Content & Creative, you will translate business strategy into a clear, consistent, and impactful brand strategy—driving awareness, differentiation, and growth across markets.
Key Responsibilities
Brand strategy & positioning: Define and evolve the brands and positioning across client and supplier segments.
Global brand execution: Drive brand awareness and equity through consistent, high-quality execution aligned with business goals.
Brand governance: Act as brand guardian, ensuring consistency across all touchpoints (digital and offline).
Brand identity & messaging: Partner with Creative and Content teams to define visual identity and tone of voice.
Storytelling & content: Develop compelling narratives and materials to strengthen brand perception.
Cross-functional collaboration: Work closely with commercial, product, and marketing teams to support growth (acquisition, retention, expansion).
Tools & partners management: Oversee branding tools (e.g., Templafy), agencies, and external partners.
Insights & performance: Monitor market trends, competitors, and customer insights to continuously refine strategy.
Budget & asset management: Manage branding budgets, trademarks, domains, and brand assets.
Profile
7+ years in brand management / brand strategy, ideally in B2B and global environments
Strong experience working cross-functionally on complex, strategic projects
Solid project management skills
Strategic, creative, and results-driven mindset
Strong storytelling and copywriting abilities
High attention to detail and ownership
Fluent English required (additional languages a plus)
At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected. xpzdshu Join us and be part of a team where equal opportunities truly make a difference.
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