Product Manager – Job Description
SCRM – LIDL Digital Hub
About the role
We are seeking a highly motivated and detail-oriented Product Manager to join the Benefits Domain within the SCRM Lidl International Hub in Barcelona. We are an innovation hub dedicated to enhancing the digital customer experience for Lidl across international markets.
You will join the core squad responsible for implementing and optimizing the personalization of promotions within the Lidl Plus app, a key strategic product for the group. This role is essential for ensuring successful implementation and adoption across all Lidl countries. You will act as the crucial right-hand partner to the Product Owner, focusing heavily on operational excellence, international stakeholder management, and product readiness.
Ready to play a central role in driving customer loyalty and value in one of the largest retail apps in Europe?
Ready to be part of the challenge?
In this Role, you'll get to
* Documentation & Best Practices: Maintain and organize product documentation, best practices, and release notes in tools like Confluence for clear, country-agnostic product utilization.
* Minimize Risk: Proactively identify potential project risks (technical, market, or operational) and propose mitigation strategies in collaboration with the Product Owner and the development team.
* Drive International Rollouts: Manage the end-to-end rollout process for new features and updates related to personalized promotions, ensuring smooth and effective deployment across multiple Lidl countries.
* Manage Operational Support & Incidents: Oversee the triage, prioritization, and resolution of product-related support queries and incidents, acting as the key point of contact for operational issues from local markets.
* Champion Product Marketing: Develop clear communication materials, training, and compelling business cases to effectively "sell" our product ideas and value proposition to the Lidl countries, ensuring high adoption rates.
* Maintain Market Awareness: Conduct continuous market research and competitive analysis to stay updated on the latest trends in retail benefits, loyalty, and personalization technology, feeding insights back into the product strategy.
* Coordinate Cross-Squad Dependencies: Facilitate communication and collaboration with other internal Product Managers and squads to resolve dependencies, align roadmaps, and ensure seamless integration of the promotion engine.
* Technical and Business Translator: Partner with the Product Owner and Tech Lead to drive the squad's direction, effectively translating complex business requirements into clear, technical specifications and user stories for the development team.
* Support A/B Testing & Data Analysis: Work closely with the Product Owner and Data Analysts (DA) to propose, prioritize, and promote impactful A/B tests, measure key product performance indicators (KPIs), and analyze results to drive iterative improvements.
* Own Stakeholder Management: Act as the primary interface between the product squad and various international stakeholders, including country-level product teams, customer service representatives, and internal business departments, gathering requirements and managing expectations.
Required Skills
* Expertise in product management tools, specifically JIRA and Confluence.
* Familiarity with the Spotify Model (Squads, Chapters, Tribes) or other scaled Agile frameworks is a plus.
* Experience in the retail, loyalty, or e-commerce benefits/promotions domain is a significant advantage.
* Ability to understand complex technical and business dependencies between different teams and systems.
* Strong analytical skills with a comfort level in defining, measuring, and analyzing product KPIs and A/B test results.
* Proven record of managing projects or operational support in multinational and partially remote environments.
* Fluency in both Spanish and English is mandatory, given the location and international stakeholder focus. German is a plus.
* Outstanding written and verbal communication, presentation, and leadership skills, capable of influencing diverse, cross-cultural teams.
* Proven experience as a Business Analyst, Project Manager, Product Manager or in a similar supporting role within a digital product development environment.
About us
Who we are
SCRM was created in 2015 with a vision of the future that foresaw "business and technology forever remaining intertwined", and a steadfast mission to guide traditional businesses towards digital evolution through their clients, data, commercial strategies and omnichannel communication. Specialising in digital strategy, automation and real-time offer and content customisation, SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision-making in largescale consumer and retail markets.
SCRM Lidl International Hub - Three years later, Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidl's International Hub, we would highlight the following: The conceptualisation and development of Lidl Plus, a Lidl international relational programme, and its benefit plan, which will offer discounts, exclusive services, agreements with third-party entities and financial services as its fundamental features; The creation of a cloud-based international platform for big data; The development of an international marketing automation platform; The conceptualisation, development and management of business intelligence platforms; The creation of an omnichannel payment platform; The development of advanced analytics and machine learning platforms favouring customer recommendation, foresight and analysis systems; The creation and implementation of an omnichannel, single sign-on strategy to generate business opportunities amongst the group's diverse range of commercial platforms and services.
SCRM is currently part of Schwarz Digits - Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germany's high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim, Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of Schwarz Group and develops it further for the future. Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers, companies and public sector organizations.
Our Mission & Vision
Our Vision as SCRM is to digitalize the Schwarz Group. SCRM provide digital tools to all Schwarz businesses that enables them to understand and connect with the customer to boost their revenues.
Values
Do you want to know more about our Culture?
We are Family: Yes, we are colleagues, but we like to have fun while working. As a real family, we suffer in hard times and celebrate together in good times, as equals and with respect.
In fact, we like better the Spanish word Colegas, which includes a sense of friendship.
Passion by Design: Passion is at the very heart of everything we do. Over at HQ, they say this is a because of the sunny Barcelona and our Latin vibes. The reality… it's because we love what we do.
Innovation as a Service: We don't deliver technology; we deliver creation & transformation. Challenging the status quo is what inspire us because we want to lead the next generation of grocery business.
Make it happen: Every day is an opportunity to make a difference. Do something good today, improve it tomorrow and don't stop until it's awesome.
Think Big: Don't let what is already done draw the boundaries of what's coming next, this is the only way to go beyond what it is expected.
Perks of being part of our team
* An awesome team
* Competitive salary
* Social benefits plan:
a 225€ monthly allowance for ticket restaurant, transportor kindergarten
* Health & Accident insurance
* Referral bonus
* Hybrid remote-office work
* 24 days of holidays per year
* Flexible schedule and no dress code
* Language lessons: German, English & Spanish
* Possibility intensive timetable in July & August
* Continuous learning and development programs
* Work in one of the top 10 IT hubs in BCN located in Plaza Catalunya
* Filtered water, biscuits, fresh fruit, wide selection of teas and coffee (Nespresso, what else?)
* 300€ Wellbeing voucher: To do your favorite sport, Dental Medical treatment, Optical care (Purchase of prescription glasses or contact lenses), psychological support / Mental health therapy sessions and Hearing aids
Join the challenge
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