Revelyst – Adventure Sports Group Europe is a fast-growing international company operating in the sports and outdoor industry. We are committed to delivering exceptional service and building long-term partnerships with our dealers across EMEA.
GLOBAL SALES ENABLEMENT DIRECTOR
Location: Barcelona (EU HQ) — Global Scope
ABOUT THE ROLE
Based in Barcelona, this is a global leadership role with full accountability across EMEA, North America, Asia, and Latin America.
The Global Sales Enablement Director owns Salesforce and core sales systems as global products, with end-to-end responsibility for strategy, roadmap, governance, and adoption.
The role defines and drives a single source of truth for sales tooling, lead management, enablement, and performance reporting, enabling a consistent, data- and opportunity-led global sales model.
It also leads the transformation from reactive account management to a proactive, insight-driven commercial organization, ensuring scalable execution across all regions.
KEY TASKS AND RESPONSIBILITIES
CRM MANAGEMENT (SALESFORCE)
- Own Salesforce as a global product (strategy, roadmap, adoption)
- Align Product, Engineering, Sales, and Data teams on execution
- Establish Salesforce as the global system for leads, pipeline, and performance
- Eliminate fragmented and offline reporting across regions
- Ensure global data quality, consistency, and usability
- Scale solutions while supporting regional (EU HQ) requirements
B2B TOOL MANAGEMENT (ORDER MANAGEMENT)
- Own global B2B order management systems strategy
- Optimize end-to-end order-to-cash processes (order capture, pricing, inventory, fulfillment)
- Ensure integration between CRM, ERP, and enterprise systems
- Maintain governance, scalability, and data integrity across markets
SALES ENABLEMENT
- Lead global sales enablement strategy and execution
- Build and scale a global Lead & Account Opening Playbook
- Drive adoption of proactive, opportunity-led selling across regions
- Partner with commercial teams to identify growth and performance opportunities
TRAINING AND CAPABILITY BUILDING
- Design and deliver global training on CRM, tools, and sales best practices
- Build scalable learning frameworks with regional adaptation
- Lead and develop a global CRM & systems enablement team
LEAD MANAGEMENT AND STRATEGY
- Own end-to-end lead lifecycle: sourcing, qualification, distribution
- Define general qualification standards with regional flexibility
- Drive segmentation, market mapping, and target account planning
- Translate global strategy into actionable regional execution
DATA, REPORTING AND GOVERNANCE
- Define CRM and sales performance as single source of truth
- Build dashboards for pipeline, conversion, and account growth
- Lead weekly and monthly global sales performance reviews
- Partner with BI/Analytics for decision-making and insights
KEY DELIVERABLES
- Salesforce global product roadmap
- B2B order management ownership model
- Global Lead & Account Opening Playbook
- Training & enablement programs
- Lead distribution framework
- Global dashboards & KPI system
- Sales governance & review cadence
- Market mapping & target account strategy
- Integration initiatives (e.G., EDI where applicable)
KEY KPIS
- Lead-to-opportunity conversion
- Opportunity-to-active-account conversion
- Time to first order
- CRM adoption and data quality
- New active accounts vs target
- System uptime and integration reliability
- Training completion and capability scores
- Lead volume and quality by region
MINIMUM REQUIREMENTS AND EXPERIENCE
- 10+ years leading global CRM, sales enablement, or commercial operations in complex, international organizations
- Deep expertise in Salesforce and modern B2B sales systems
- Proven experience operating across multiple regions
- Product ownership mindset with experience in product-led or platform-driven organizations
- Strong analytical thinking with a bias for execution and measurable impact
- Degree required;
MBA or equivalentbusiness education is a plus
- Fluent in English;
additional languages are an advantage
PERSONAL SKILLS
- Strong leadership and stakeholder management
- Ability to influence senior leadership globally
- Strategic mindset with hands-on execution capability
- Strong communication and change management skills
- Comfortable operating in complex, global environments
- Results-driven and highly accountable
HOW TO APPLY
- Apply via LinkedIn (mandatory)
- Additionally, you can send your application to:
JOIN US
We are building a globally connected, high-performance sales organization powered by data, tools, and enablement. This role is a unique opportunity to reshape how we sell, scale, and grow worldwide.
If you are passionate about driving commercial transformation through technology, data, and enablement, we would like to hear from you.