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Digital analytics project manager senior (madrid)

Madrid
VML Enterprise Solutions
Publicada el 1 mayo
Descripción

Who We Are

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Si sus habilidades, experiencia y cualificaciones coinciden con las de esta descripción del puesto, no demore su solicitud.

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VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. VML is celebrated for its innovative, human‑first, award‑winning work for blue‑chip client partners such as AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized as a Leader in several Forrester Wave™ Reports, and its specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.

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VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

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About the Role

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We are looking for a Digital Analytics Project Manager Senior with a strong business orientation and technical capabilities, responsible for leading end‑to‑end initiatives in digital analytics, from strategic definition to data activation.

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Responsibilities

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Lead end‑to‑end data projects, coordinating multidisciplinary teams and ensuring delivery of integrated solutions.

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Act as liaison between commercial and technical teams, translating customer needs into concrete, high‑value proposals.

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Drive the strategic definition and activation of digital measurement and analytics solutions within cloud ecosystems.

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Support the commercial team in pre‑sales processes, understand client requirements, and translate them into actionable solutions.

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Participate in proposal processes (RFPs, offers) and structure complex solutions to communicate value clearly.

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Maintain strong client focus and business problem‑solving skills.

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Deliver clear and compelling communication and presentations.

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Apply analytical rigor with a strategic vision to consult on complex solutions.

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Qualifications

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Proven experience managing large teams.

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Close collaboration with sales in pre‑sales processes, translating client needs into solutions.

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Experience managing end‑to‑end data projects and coordinating specialists.

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Knowledge of professional services market and consulting trends.

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Design, execution and activation of digital measurement strategies.

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Experience with digital measurement tools: GA4, Adobe, Google Ads, GCP.

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Familiarity with AI‑driven solutions and projects.

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Experience in consulting (preferable within consulting firms or similar environments).

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Consulting or technical/functional pre‑sales background.

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Strong client orientation and business problem understanding.

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Clear communication skills, both verbal and written.

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Analytical mindset with strategic vision.

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Benefits

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Versátil working hours.

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25 days of vacation per year plus holidays (Christmas Eve, New Year’s Eve, and two additional days during Holy Week).

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Hybrid model: full remote, hybrid, or on‑site based on team needs.

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Personalized career development and continuous training.

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No dress code – work in your preferred attire.

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Exclusive discounts and time allocated for personal growth.

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Flexible remuneration plan.

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Initiatives supporting maternity and equality and diversity policies.

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WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination. xugodme We foster a respectful culture where everyone feels included and has equal opportunities to advance in their career.

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