Why join the #TeamLoomis?
In Loomis we offer secure and effective comprehensive solutions for managing payments, including the distribution, handling, recycling and storage of cash and other valuables. Our customers belong to a diverse range of entities, including financial institutions, retailers, other commerce-related businesses, and the public sector.
We are one of the oldest and largest networks in the business, we have been operating for more than 170 years, and we have more than 25,000 employees operating in +400 branch offices spread across 27 countries and our headquarters are in Stockholm, Sweden.
Our work can be challenging, but the thousands who have stayed with our company for decades will tell you that if you have the desire to learn and the drive to succeed, Loomis is the place to be. Come join our team!
This role might be candidate for a fully remote position, either out of Madrid or Spain.
What the Email marketing specialist role looks like?
We are seeking a talented and detail-oriented Email Marketing Specialist to join our growing European marketing team. In this role, you will be responsible for supporting the execution, and optimization of multi-country marketing automation campaigns using Salesforce Marketing Cloud (SFMC). You will work closely with local and regional marketing teams to bring campaigns to life through automation, personalization, and data-driven strategies.
Responsibilities:
Your daily basis will be mostly but not exclusively focused on:
Campaign Development & Execution
* Build and execute automated marketing campaigns across email, SMS, push, and other channels using Salesforce Marketing Cloud.
* Collaborate with country marketing teams to adapt and localize journeys for each market.
* Create and maintain responsive email templates and landing pages using SFMC tools (Content Builder, Cloud Pages).
Journey Management
* Design and implement customer journeys in Journey Builder, incorporating personalization, segmentation, and decision splits.
* Monitor campaign performance and make real-time adjustments as needed.
Data & Audience Management
* Manage data extensions, subscriber lists, and segmentation strategies.
* Ensure GDPR and local data privacy compliance in all marketing automation activities.
Reporting & Optimization
* Analyze campaign results and generate insights for continuous improvement.
* Present performance reports to stakeholders and propose optimization strategies.
Collaboration & Support
* Provide guidance and training to local teams on best practices and platform capabilities.
* Liaise with IT and CRM teams to ensure data flows and integrations function smoothly.
Authorities:
* As EUL marketing specialist, your job demands supporting Loomis EUL and all its subsidiaries
Experience and competences required:
Mandatory:
* Bachelor's degree in Marketing, Digital Communications, Computer Science, or a related field.
* Minimum of 1 years of hands-on experience with Marketing Automation Systems
* Proven understanding of SQL, HTML, CSS, and AMPscript.
* Strong understanding of marketing automation, personalization, segmentation, and campaign analytics.
* English C1 or C2 is mandatory.
Desired:
* Experience working in a multi-country or regional environment
* Knowledge of GDPR and marketing compliance requirements in Europe.
* Salesforce Marketing Cloud certification (Email Specialist, Consultant, or Developer).