Strategic Marketing Initiatives Lead Commercial Segment
Description -
We are a global Marketing Strategy team within Print Marketing organization, responsible for strategic investment planning and activating global marketing strategies within a 4P context. Our objective is to translate business objectives into marketing goals, plan for maximized impact of marketing, empowering markets’ marketing teams to deliver greater business value by providing strategic guidance. We also play a role in WW plans alignment and marketing contribution assessment into key growth programs with global print category management.
- We drive strategic alignment between category and marketing priorities and facilitate marketing planning within a 4P planning framework
- We define global marketing investment plans, using a portfolio optimization approach
- We set country targets, track progress, and optimize outcomes
- We scale best practices and remove barriers to improve marketing execution
- We enable data-driven performance improvement through closed-loop measurement and reporting performance to WW business
As the WW Marketing Strategic Initiatives Lead for in Commercial Segment, you’ll be the global expert for marketing initiatives covering HP’s print hardware and software solutions portfolio for business customers
You’ll work with HP’s worldwide and local marketing teams, category, data scientists, market-sizing- and customer-insights experts, our product- and sales organizations to contribute to 4P marketing plans that drive growth and enable HP to win share from competition.
- Align goals and targets for focus countries, ensuring clear priorities for strategic initiatives.
- Analyse marketing performance for Strategic Initiatives to guide markets to optimize their plans and execution.
- Drive content for reviews by building and consolidating standardized templates (scorecards, activation overviews, high-/lowlights) to provide transparency into country-level executions and learning for future execution globally.
- Based on this you will be identifying opportunities to lift & shift, address roadblocks and advocate for country investment cases to maximize future outcomes.
- Foster and manage alignment with key stakeholders and continue regular communication with Category to ensure strategic consistency and buy in.
- Enhance marketing effectiveness by driving seamless global and local 4P collaboration, integrating marketing deeply into 4P execution plans.
- Represent print marketing in global 4P commercial initiatives business forums, reporting status of existing programs and contributing to new growth plans.
- You’ll be the go-to-person for global teams to understand progress or initiatives status in markets.
People you’ll work with are based around the globe, across Asian, European and American time zones. You’ll collaborate in virtual environments with occasional face-to-face meetings.
Knowledge and skills
- Drive and initiative. Self-starter. Anticipatory leadership.
- Emotional intelligence to build relationships in virtual environments.
- Diplomacy and ability to influence cross-functionally without authority.
- Ability to distil the complicated to simple and prioritize work of your own and others
- Strong analytical skills, rolling up data, analysing insights and stitching them together to create compelling stories.
- Strong written and interpersonal communication skills – excellent English
- Communicating with ease in front of internal teams or senior leadership.
Education & Experience Required
- Min. Bachelor’s degree in Marketing and/or Business & Management. MBA will be an additional advantage.
- At least 8 years’ experience in marketing, with understanding of B2B sales process and customer journey.
- Knowledge of IT goods ecommerce landscape and omnichannel marketing
- Experience with analysing large data sets using tools such as Excel, Power BI, and others to extract key insights that inform your growth strategies and tactics.
- Familiarity with Growth Marketing and experimentation e.g. the Reforge Growth program will be an asset
The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional adaptable paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Sales and Services Entity (ES11) - in Spain
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Spain)
Travel -
Not Specified
Relocation -
Not Specified
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal