Sunset Hospitality Group is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more.
SHG operates over 88 venues in 25 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.
From our Hotels & Resorts division, we are seeking a Director of Global Sales to be based at our Barcelona Head Office. This role will be responsible for developing and executing a global commercial sales strategy aimed at maximizing revenue generation and market share from Key Account Sales Management (KASM) within the luxury hospitality sector, across the following segments: Consortia, Travel Agencies, and Tour Operators.
Main responsibilities
- Develop and execute a global key-account sales strategy aligned with brand objectives.
- Analyze market trends and competitor activity to identify key account management opportunities for growth and innovation.
- Identifying emerging market opportunities and customer segments to drive revenue growth
- Provide functional guidance and commercial direction to on-property sales teams to ensure optimal key accounts sales management.
- Selecting, supervising and incentivizing GSO/GSA sales plans
- Build and maintain strong relationships with key clients across luxury travel segments.
- Represent our brands at key industry events, enhance visibility and strengthening our position towards key accounts.
- Deliver regular reports on sales performance, market insights, and strategic initiatives.
- Manage and expand relationships with top general travel agencies, luxury consortia Tour operators and Global Sales Offices or Agents (GSO/GSA)
- Lead strategic business reviews with key accounts and develop tailored growth plans by market and customer segment.
- Strengthen account penetration by leveraging analytics, joint marketing initiatives and cross-property collaborations.
- Negotiate preferred partnership agreements, ensuring optimal commercial terms and compliance.
- Partner closely with Revenue Management to optimize pricing, inventory and promotional strategies
- Coordinate with Marketing teams to activate global sales initiatives and co-branded campaigns
- Represent the brand at major travel trade events, roadshows and industry conferences
Qualifications
- Bachelor’s or master’s degree in business, Hospitality Management, or related field.
- 8+ years of proven sales experience in the luxury hospitality industry, including leadership roles.
- Deep understanding of the global luxury hotel market dynamics with a network in luxury travel and hospitality.
- Exceptional leadership, communication, and negotiation skills.
- Have a passion for innovation, luxury, and creating exceptional guest experiences.
- A willingness to travel extensively.
- Fluency in English is essential;
proficiency in additional European languages is highly desirable.
Benefits
- Competitive Salary
- Discounts Across Sunset's Venues and More: Experience the Sunset lifestyle to the fullest with exclusive discounts at all our venues and beyond.
- Career Growth Opportunities: Your professional journey is our priority. Elevate your career with tailored growth opportunities that align with your ambitions.
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