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Marketing director (b2b pharma services)

León
Biomapas
Publicada el 24 marzo
Descripción

Ready to take marketing to the next level? Join Biomapas as our Marketing Director and lead the evolution of a modern, high-impact marketing function.

Expertise in digital marketing, automation, and data-driven decision-making.

This is a hands‑on leadership role in a lean, agile team. You will not only define the global marketing strategy but also actively execute it yourself - building campaigns, creating content, and implementing tools that drive measurable results.

We are looking for someone who is passionate about innovation and technology‑driven marketing, leveraging AI, automation, and data to transform how we engage customers and generate growth.

As a key partner to Commercial Leadership and senior management, you will position Biomapas as a forward‑thinking, technology‑enabled life sciences services provider and ensure marketing directly contributes to pipeline and revenue.

Key areas of responsibility
* Define and execute the global marketing strategy aligned with business growth
* Personally drive and deliver marketing initiatives end‑to‑end (campaigns, content, digital)
* Introduce and scale innovative, technology‑driven marketing approaches, including AI and automation
* Strengthen brand positioning and ensure consistent, compelling messaging
* Design and execute campaigns that generate qualified leads and pipeline
* Implement and operate marketing tools (automation platforms, CRM integration, AI tools)
* Own and continuously optimize digital channels, including website and SEO
* Develop thought leadership content and lead our LinkedIn presence
* Establish KPIs and use data and analytics to drive decisions and improve performance
* Build and gradually develop a small, high‑performing marketing team
* Manage external agencies and partners where needed
Requirements
* Proven experience in a senior, hands‑on marketing role (not purely managerial)
* Strong interest in and experience with innovation, digital transformation, and AI‑driven marketing
* Ability and willingness to execute independently in a lean team setup
* Expertise in digital marketing, automation, and data‑driven decision‑making
* Track record of driving pipeline growth and commercial impact
* Excellent stakeholder management and communication skills
* Experience in life sciences or B2B services is a strong advantage
Benefits
* High‑impact role with direct influence on company growth
* Opportunity to build a modern, innovation‑led marketing function
* Freedom to implement new technologies, tools, and ideas
* Close collaboration with senior leadership and commercial teams
* Remote work, workation & flexibility
* Performance based annual bonus
* Health & Wellbeing - wellness initiatives
* International team and environment
* Professional growth and development in the Life science industry
* Team Culture - Team buildings, global meetings, and B Active events
* Comprehensive Insurance - Personal accident, business trip coverage, and additional health insurance
* All CVs must be submitted in the English language for consideration
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