Meet the team!
We're looking for a Growth Marketing Specialist to build content into a scalable, measurable growth channel, driving qualified traffic, improving conversion, and generating pipeline.
You'll sit at the intersection of:
Content & SEO – qualified traffic and discoverability (search + AI)
Product Marketing – ICP alignment, messaging, and sales enablement
Growth & Conversion – turning traffic into pipeline through experimentation
What you'll be doing:
Drive organic growth (SEO, AI & content)
Build and execute a content & SEO roadmap focused on pipeline, not just volume
Identify high-impact opportunities across search and LLM ecosystems (AIO)
Use AI tools (ChatGPT, AirOps) to scale high-quality content without sacrificing editorial standards
Own landing pages & conversion journeys
Create and optimize landing pages, use case pages, and conversion paths
Improve CTAs, UX, and messaging to drive demo bookings and self-serve conversions
Run A/B tests to increase conversion rates across the funnel
Bridge content with product & sales
Ensure content is tightly aligned with our ICP, use cases, and value propositions
Translate product capabilities into clear, compelling messaging
Work closely with Sales to make sure content is directly contributing to pipeline, this is a core part of the role, not an afterthought
Support self-serve & B2B growth
Identify and optimize pathways that convert individual users into B2B leads
Improve product discoverability and onboarding entry points
Measure impact
Own inbound performance: MQLs, SQLs, and pipeline contribution are your north-star metrics
Use GA4, Looker, and Search Console to identify opportunities and prioritize work
What you need to succeed:
Experience in growth, content, SEO, or product marketing (B2B SaaS a plus)
Solid understanding of SEO fundamentals and how content drives traffic
Comfortable using AI tools to scale content production
Data-driven, with a bias toward testing and iteration
Able to connect the dots across Marketing, Product, and Sales
You don't need to have done everything before, but you should have an ownership mindset and care about outcomes, not just outputs.
Why you'll love it at Preply
An open, collaborative, dynamic and diverse culture
A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development
A competitive financial package with equity, leave allowance and health insurance
Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health
The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!)
Diversity, Equity, and Inclusion
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
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