BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.
Key Responsibilities:
- Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
- Align engagement initiatives with business objectives and marketing strategy.
- Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
- Lead the selection, implementation, and optimization of CRM and engagement technologies.
- Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
- Manage customer registration, activation, retention, reactivation, and acquisition strategies.
- Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).
- Support promotional events aimed at customer acquisition.
- Analyse customer data to identify trends, insights, and growth opportunities.
- Track and report on key marketing metrics, including conversion rates and web analytics.
- Prepare regular performance reports on engagement, behaviour, and campaign effectiveness.
- Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach.
- Lead, mentor, and develop customer engagement specialists and analysts.
- Foster a culture of continuous improvement and innovation.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field;
Master’s preferred.
- Proven experience as a Director of CRM or in a similar senior role.
- Background in traditional CRM and iGaming preferred.
- Experience leading large teams (100+ employees).
- Strong expertise in customer acquisition and lifecycle management.
- Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms.
- Technical proficiency with CRM, data analysis, and reporting tools (e.G., Excel, SQL, Tableau).
- Experience in land-based or online gambling is a plus.
- Strong analytical, problem-solving, leadership, and communication skills.
- Ability to manage marketing projects end-to-end with a customer-centric mindset.