Overview
Boho Club is not your average hotel. We're a luxury boutique hospitality concept on Marbella's Golden Mile blending a 5-star hotel, destination restaurants & bars, a holistic wellness centre, and a curated social calendar into one distinct lifestyle universe.
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Design matters. We're looking for a Growth Marketing Manager to take the reins of Boho Club's marketing engine and help drive visibility, engagement, and performance across all channels.
You're organised, digitally fluent, brand obsessed (in a good way), curious about AI, and confident juggling multiple channels while keeping everything beautifully on brand.
Responsibilities
- Digital & Content Direction: Lead and coordinate social media strategy and content across all Boho Club outlets; safeguard and elevate brand consistency across every digital touchpoint; collaborate closely with internal teams and external creatives (photo, video, agencies)
- Website, SEO & AI Discovery (GEO): Optimise our websites for UX, conversion, SEO, and AI-driven discoverability; coordinate updates and improvements on WordPress; ensure content structure supports both human users and LLMs
- Coordinate with external agencies running Google Ads, Meta Ads, and more; align paid campaigns with brand positioning and commercial objectives; track performance and actively contribute to optimisation discussions
- CRM & Email Marketing: Own and grow our CRM ecosystem (HubSpot); maintain clean data, smart segmentation, and meaningful performance tracking
- Reporting & Performance: Define, track, and report on key marketing KPIs; work closely with Sales & Marketing to turn data into action
- Continuously improve how marketing work gets done: faster, sharper, smarter
Qualifications
- Solid experience in digital marketing
- Experience with Meta (Facebook & Instagram), WordPress, HubSpot / CRM
- A natural feel for brand, aesthetics, and digital best practices
- Experience in hospitality, lifestyle, or luxury brands
- SEO & content optimisation know-how
- Practical experience using AI in marketing workflows
Tools & Platforms
- Meta (Facebook & Instagram)
- WordPress
- HubSpot / CRM
- SEO & content tools
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