Join to apply for the GAES CRM Specialist role at GAES
We are currently seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities:
1. Develop and implement strategies for customer engagement, acquisition, and retention aligned with the overall CRM strategy.
2. Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
3. Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
4. Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
5. Utilize analytics tools, including Power BI, to perform in-depth post-campaign analysis and generate recurring reports for senior management and other departments.
6. Work closely with cross-functional teams to drive the successful go-to-market of CRM initiatives.
7. Contribute to marketing investment planning, assess ROI, and simulate economic impact.
8. Collaborate with customer support and sales teams to incorporate customer and retail feedback, continuously improving the overall customer experience.
9. Define and develop loyalty and partnership opportunities and initiatives through different programs, setting proper objectives, targets, and business cases.
Technical skills:
1. Bachelor’s degree in marketing, business, or a related field.
2. Proven experience in marketing with a focus on CRM, loyalty, or partnerships.
3. Knowledge of marketing mix landscape, functioning and dynamics of key channels (digital and non-digital), core KPIs, processes, and tools.
4. Understanding of how to develop marketing strategies based on customer insights and generate business across the customer lifecycle (acquisition, nurturing, loyalty, upsell, winback).
5. Strong analytical skills and ability to extract key insights to drive business decisions, with a focus on KPI monitoring.
6. Excellent communication skills in Spanish and English.
7. Proficiency in Office applications, especially Excel, PowerPoint, and Word.
8. Customer understanding and orientation.
9. Performance and goal-oriented with a strong accountability for results.
10. Ability to adapt to a dynamic, fast-paced retail environment.
11. Ability to work collaboratively with cross-functional teams and build strong relationships.
Amplifon is committed to fostering a Winning Culture that guides our employees towards the future, starting with improving our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely 2 days per week.
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