The Empresa confidencial is looking for a Director Digital Marketing, this role will be part of the marketing organization in Alpega, and it will be based in Barcelona.
WHO ARE WE
Empresa confidencial is a Digital Transport Platform that delivers end-to-end logistics capability for both Shippers and Carriers. Alpega includes three other brands: Teleroute, Wtransnet and 123 Cargo, three leading digital freight exchange platforms operating across Europe. Our vision is to make logistics greener by connecting carriers, shippers and logistics companies to reduce empty running and bring efficiency to the logistics sector.
As we expand our footprint across different markets in Europe — each with distinct user behavior, platform maturity and competitive pressure — digital performance marketing is a critical growth engine. We are reliant on our websites, on search performance (paid, organic & AI), on social, on in-house and agency resources, all within a landscape that is moving fast.
We’re hiring a Director to lead a small team of marketers and to own and drive our digital presence, manage our paid media spend, optimise our organic efforts, evolve our AI competence, manage the agency, and assess the need and timeline to develop our in-house digital team.
This is a high-impact, cross-market role for someone who combines strategic thinking with operational precision.
ABOUT THE ROLE
Strategy & Planning
- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well
- Manage supporting agencies, challenge delivery, ensure alignment and control spend.
- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.
- Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and pr