Company Description
YoBrands/Rank International, part of The Rank Group, is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 3 leading brands: YoCasino, YoBingo and YoSports.
Our goals are to provide entertainment and community to our customers with our websites and apps so that they can access our products from their mobile phones, tablets while communicating with one another.
We offer our own bingo and slots software and more than 2000 games from the best game providers. We also offer live shows such as El Show De YoBingo and YoSports TV!
With offices based in Barcelona, Ceuta & Malta we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets!
Job Description
As a member of the commercial team, you will be charged with helping with the planning and execution of customer lifecycle campaigns for YoBrands. You will also help ensure the best CRM practice in the organization.
The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, life‑time value, cross‑sell and reactivation.
Responsibilities
* Coordinate and execute engaging CRM campaigns and communications across multiple channels.
* Assist with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams.
* Work with marketing and creative teams to develop highly effective, original, and targeted creative concepts and content.
* Help to optimize the players’ journey.
* Measure and report on all key KPI’s both lifecycle: Conversion, Upsell, Cross Sell and Churn, Channel: Delivery, Open & Click rates and Customer: bonus adoption, player days, Average Deposit etc.
* Work with the Product and Marketing teams to ensure all content and Promotions are captured and supported via CRM in an optimal way and that USP’s are promoted adequately.
* Ensure the relevant customer segmentation is applied to all campaigning to ensure customers receive the right messaging and offers at all points of the lifecycle.
* Create long lasting relationship with our players.
* Deliver high quality campaigns in a timely manner.
* Ensure promotional campaigns use all available marketing tools.
* Analyse industry trends and competitors.
* The successful candidate should have excellent communication skills, be enthusiastic and comfortable working both independently and as part of a team.
Qualifications
* Native Spanish speaker with good English communication skills.
* Experience in a CRM execution role and segmented end to end customer lifecycle journeys.
* Experience with CRM or Email marketing software.
* Computer experience - must be competent (intermediate to advanced) in Microsoft Office.
* Have excellent planning and organizational skills.
* Strong organizational and excellent time management skills, you can balance multiple tasks/projects simultaneously.
* Ambitious, creative, and keen to experiment with campaigns, bringing innovative ways of thinking to everything you do.
* Knowledge of HTML or familiarity with Content Management Systems is a plus.
* Experience with Bingo and/or Casino as a user is a plus.
Benefits
What will you get in return?
Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can BeYourself .
We invest in your growth by providing development opportunities, leadership training and cutting‑edge industry certifications. You’ll receive hybrid working flexibility, colleague support networks, menopause support, weekly PepTalks, and resources to help you work, win and grow with us.
We’ll also offer pension plans, bonus schemes, private medical insurance, life insurance and more – tailored to the brand and location.
Equal Opportunity
The Rank Group is committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
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