Overview Vice President, Marketing – EMEA role at Approach People Recruitment .
An international industrial technology company with over €2 billion in annual revenue and more than 10,000 employees worldwide seeks an experienced and visionary marketing leader to drive strategy and execution across the EMEA region. Reporting dually to the regional President and the global Chief Marketing Officer, this is a high-impact leadership role shaping marketing transformation, strategic planning, and campaign activation to strengthen brand presence, expand market reach, and support sustainable business growth.
Key Responsibilities Shape and implement a cohesive regional marketing strategy aligned with global business objectives.
Develop and lead integrated marketing campaigns to build brand awareness, generate demand, and support revenue growth across diverse EMEA markets.
Oversee all aspects of regional marketing, including demand generation, content and campaign strategy, channel marketing, marketing operations, digital enablement, and communications in collaboration with global and regional teams.
Translate market insights and research into actionable strategies that influence product positioning and go-to-market approaches.
Manage regional branding initiatives, ensuring alignment with global standards for a consistent customer experience.
Lead, mentor, and develop a high-performing marketing team, fostering innovation and professional growth.
Oversee the regional marketing budget, ensuring effective prioritization and measurable impact of all initiatives.
Evaluate marketing performance and return on investment through data-driven insights.
Your Profile 12+ years of progressive experience in strategic marketing roles, including at least 5 years in leadership positions.
Proven success in implementing and localizing marketing strategies across multiple EMEA markets.
Bachelor's degree in Marketing, Business, or a related field; an MBA or equivalent advanced education is a plus.
Deep understanding of modern marketing practices, digital transformation, and data-driven decision making.
Excellent communication and collaboration skills, with the ability to influence senior stakeholders across global and regional functions.
Strong leadership capabilities in talent development, change management, and cross-functional alignment.
Willingness to travel up to 35%.
What's on Offer A dynamic, globally integrated organization with a strong purpose and long-term growth outlook.
The opportunity to shape the marketing strategy for an established international brand and drive innovation across the EMEA region.
A collaborative culture that values creativity, accountability, and continuous improvement.
Competitive compensation and benefits, as well as the chance to make a tangible impact in a fast-evolving industrial technology environment.
If you are a strategic marketing leader who thrives in a global context and enjoys translating vision into measurable business results, we would like to hear from you.
Seniority level Director
Employment type Full-time
Job function Marketing, Management, and Business Development
Industries Appliances, Electrical, and Electronics Manufacturing
Electrical Equipment Manufacturing
Manufacturing
Madrid, Community of Madrid, Spain €75,000.00-€138,000.00
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