Join to apply for the Lifecycle Marketing Programmer role at Rover.Com2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Who We AreWant to make an impact? Join our pack and come work (and play!) with us.We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.About The TeamWe are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer-centric go-to-market plans to engage and retain our pet parents and sitters.The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.Who We’re Looking ForRover is seeking a Lifecycle Marketing Programmer to work with the team on our Care Provider Communications strategy, helping execute messaging across each lifecycle stage (Acquisition, Engagement, Retention), and deploying messages via our Email Service Provider Platform. The role involves collaborating with the entire Lifecycle Marketing strategy team & stakeholders to define project scope, plan, and ensure timely delivery through effective communication, risk management, and project oversight.You should be comfortable managing multiple projects, detail-oriented, a problem solver, and a strong communicator. You enjoy working with goal-oriented teams and continuously seek to improve your marketing skills.This role will temporarily report to the Sr. Director, Lifecycle Marketing.ResponsibilitiesExecute Care Provider Lifecycle Journey campaignsManage end-to-end lifecycle provider channel production, including coding, deployment, and analysis of campaigns using ESPs like Iterable or Salesforce Marketing CloudDevelop complex and responsive HTML email templates adhering to industry best practicesModify and troubleshoot email code as neededPerform QA on campaigns and ensure emails render correctly across platformsCoordinate with creative teams on campaign assetsWrite scripts for dynamic content, personalization, and segmentationCreate and leverage segments for deployment, using data within ESP platformsCollaborate with analytics teams for custom segment creationMonitor campaign performance and report on resultsStay updated on industry trends, new features, and AI developmentsAssist in creating and managing quarterly OKRs with the managerRequired Skills3+ years of Lifecycle and/or CRM experienceExperience managing email, push, and web campaignsProven track record of executing campaigns accurately and on scheduleExperience with large ESPs (Iterable preferred)Customer-focused with ability to create customer journey mapsAbility to organize and prioritize multiple projectsStrategic thinking and partnership skillsExperience with campaign tracking and analysisStrong communication and relationship-building skillsAttention to detailSelf-motivated in a fast-paced environmentKnowledge of current lifecycle marketing trends and practicesCollege degree or equivalent experienceBonus SkillsExperience in social, paid, and digital marketingBenefits of Working at Rover.ComCompetitive salaryPerformance-based long-term incentivesPermanent contractPension planMeal tickets via CobeeGenerous PTOPrivate health insuranceDiscounted gym membershipBring your dog to work and puppy timeSupport for pet adoption and platform creditsSnacks, fruits, and beveragesTeam activities and eventsRover values diversity and is committed to an inclusive environment. We hire without regard to age, race, religion, gender, or other protected statuses.Additional DetailsSeniority level:
Mid-Senior levelEmployment type:
Full-timeJob function:
Engineering and ITIndustry:
Consumer Services
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