About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About OpenMind: A Leading WPP Media Brand Open m ind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. This position is dedicated specifically to the global Nespresso account. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of media investment. Role Summary and Impact This Ad Tech Director will lead the development and implementation of cutting-edge Ad Tech strategies for Nespresso, ensuring seamless integration and utilization of platforms like Google Ads, DV360, CM360, SA360, Microsoft Advertising, Meta Business Suite, Amazon Advertising, Google Cloud, and Google Analytics 4 to maximize performance marketing ROI. Crucially, this role is accountable for deploying these standards into local markets, tracking adoption, and providing support to overcome implementation challenges. This role reports directly to the Global Performance Lead. This individual will collaborate closely with the Global Performance Lead, regional performance teams, media partners, the Governance & Market Coordination Director, Performance Solutions team, and Performance Channel Leads. This role requires a deep understanding of the Ad Tech landscape, data management, performance marketing principles, change management, and global market dynamics. The ideal candidate will be a proactive problem-solver with exceptional analytical and technical skills, and a passion for driving innovation and efficiency across a complex global organization. Key skills & Knowledge Proven experience in Ad Tech platform management across GMP (Google Ads, DV360, CM360, SA360). Expertise in data management, including data integration, analysis, and visualization. Experience with tag management systems and data layers. Ability to design and implement Ad Tech solutions and workflows. Experience in data analysis and reporting, with a focus on performance marketing KPIs. Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize effectively. Experience working in a matrixed organization and navigating complex stakeholder relationships. Excellent communication and presentation skills, both written and verbal. Strong problem-solving skills and a proactive approach to identifying and resolving issues. Ability to collaborate effectively with cross-functional teams. Passion for driving innovation and efficiency within the Ad Tech space. Experience with change management principles and driving adoption of new technologies. Preferably, proficiency in Google Analytics 4, including implementation, configuration, and reporting. Preferably, experience across other platforms like Microsoft Advertising, Meta Business Suite, Amazon DSP & Advertising, TikTok. Preferably, strong understanding of Google Cloud and its applications in advertising (e.g., BigQuery, Looker Studio). Preferably, deep understanding of data privacy regulations and best practices. Principal responsibilities: Performance Lead the development and implementation of global Ad Tech strategies. Oversee the integration and utilization of all relevant Ad Tech platforms. Develop and maintain data pipelines and dashboards for performance monitoring and reporting. Collaborate with media partners to optimize campaigns and maximize ROI. Identify and evaluate new Ad Tech solutions and opportunities. Monitor performance across all markets and identify opportunities for optimization leveraging Ad Tech solutions. Deploy global Ad Tech standards into local markets, providing training and support. Track adoption of Ad Tech standards across markets and identify any roadblocks. Develop and maintain a troubleshooting system to address implementation challenges and ensure smooth adoption. Profile Stay up-to-date with the latest industry trends and technologies. Share knowledge and best practices with the wider team. Contribute to thought leadership initiatives. People Foster a culture of collaboration and knowledge sharing. Champion a culture of continuous learning and development, encouraging team members to stay up-to-date with the latest industry trends and technologies. Process Design and implement efficient Ad Tech operational processes in collaboration with the Performance Solutions and Performance Channel Leads. Develop and maintain documentation for all Ad Tech processes and best practices. Create and manage a process for escalating and resolving Ad Tech implementation issues in local markets. Product Collaborate with the Performance Solutions team to ensure alignment between product development and market needs related to Ad Tech. Profitability Identify opportunities to increase efficiency and reduce costs through optimized Ad Tech strategies and automation. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. In addition to a dynamic and challenging work environment, at WPP Media we care about your well-being and work-life balance. That’s why we offer a benefits package designed with you in mind: Flexibility for your day-to-day: Enjoy a hybrid work model in Madrid or Barcelona, complemented by flexible start and finish times. Well-being and perks: Access a Flexible Compensation Plan tailored to your needs, daily meal subsidy, and complimentary coffee and fresh fruit in the office. Personal care: We promote your health and wellness with Yoga/Pilates classes and the option of physiotherapy sessions. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 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