GUT is an award-winning global creative network powered by Globant.
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We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth.
With a diverse and passionate team across multiple countries, we're redefining how creativity and innovation work together to transform the industry, one brave idea at a time.
For GUT Marketing Services, we are looking for a Creative Copywriter with proven experience in banking or financial services, able to transform complex products, services and customer needs into clear, relevant and compelling communication.
This person will work within the Brand & Creativity team, developing creative concepts, campaign ideas, copy platforms, content pieces and tactical executions across digital, social, CRM, performance and brand channels.
Main responsibilities Develop creative concepts and copywriting for banking and financial services campaigns.
Write headlines, manifestos, scripts, social content, CRM pieces, digital ads, landing copy and campaign messages.
Translate strategic briefs into clear creative ideas and communication territories.
Adapt brand tone of voice across different audiences, channels and formats.
Work closely with art directors, designers, strategists, account teams and creative leads.
Contribute to presentations, rationales and creative storytelling for clients.
Ensure consistency, clarity and regulatory sensitivity in financial communication.
Create and adapt content in Spanish and Catalan.
AI usage in the workflow Uses AI tools naturally in the day-to-day creative process: research, insight exploration, concept generation, copy variations, tone of voice development, content adaptation, campaign scalability and presentation support.
Experience using AI agents or building repeatable AI-assisted workflows is highly desirable, especially to contribute to internal challenges around agent usage within the Creative Core.
Required profile Creative copywriter with strong conceptual thinking and excellent writing skills.
Experience working for banking, fintech, insurance or financial services brands.
Ability to simplify complex information without losing precision or persuasion.
Fluent Spanish and Catalan.
Based in Barcelona or available to work regularly from the Barcelona office.
Comfortable working in hybrid teams and fast-paced environments.
Nice to have Experience in CRM, digital performance, social content or integrated campaigns.
Knowledge of regulated communication environments.
English working proficiency.
Experience designing prompts, creative assistants or AI agents to improve creative workflow, speed and quality.
*GUT is a business unit within Globant, operating as its creative and marketing division. xpzdshu
All services are provided within the framework of Globant's corporate governance, policies, and legal entities, as applicable in each jurisdiction.