Publicada el 17 junio
Misión del puesto
Location & Language
Barcelona or Paris (with regular travels to Barcelona). English is mandatory – Spanish is a strong plus.
The Opportunity
Puig seeks a highly skilled General Head of Consumer Data to join the CRM, Consumer and Media Data & Insight Team within the Consumer & AI Accelerator Office. You will support our portfolio of brands across all markets, ensuring a robust, compliant, and business‑driven consumer data ecosystem that supports CRM excellence, data‑driven insights, and orchestrated omnichannel consumer journeys.
What you’ll get to do
1. Product Ownership
Act as the business owner for key consumer data products and platforms, including:
Consumer C360 Datamart (Golden Record)
Bloomreach – marketing automation, new features, new channels
Preference Center – consent & privacy preferences
Loyal Guru – loyalty platform
Connect.U – 1:1 clienteling features (in collaboration with Global Retail)
Define business requirements and translate them into clear, actionable specifications for tech teams.
Prioritise product roadmaps and ensure timely delivery of enhancements and new capabilities, reporting progress within the organisation.
Evaluate and integrate new features, channels, and data flows to support CRM and consumer engagement strategies.
Ensure platforms evolve to support first‑party data collection, personalisation, loyalty growth, and advocacy.
Act as the primary point of contact for Global CRM, brands, and markets regarding consumer data tools, management, and capabilities.
2. Expertise Development, Strategic Projects & Global Collaboration
Work closely with Brands, Markets, and cross‑functional teams (Global CRM, Tech, Insights, Legal) to understand their strategies, roadmaps, and specific consumer‑data needs.
Anticipate brand and market needs, proactively evolving the data ecosystem to support future CRM, clienteling, and engagement strategies.
Partner with the Data Product Owner of Consumer Dashboards (London) to align data sources,
