Company Description: Part of Kaplan Inc., the Kaplan Languages Group includes Kaplan International Languages, ESL Education, and Alpadia. We offer vibrant language schools and travel programs, welcoming students from over 100 countries in a friendly environment that fosters progress and cultural exchange.
Job Description: We are seeking a Conversion Rate Optimisation Manager to lead our digital platform strategies. You will implement methodologies to enhance user experience and increase conversions across multiple websites, working on both immediate and strategic initiatives. The role requires a passion for CRO and a focus on creating seamless customer experiences.
Qualifications:
* Manage and own CRO testing across 25+ language websites and other properties.
* Develop and execute CRO strategies, staying updated with latest trends and tools.
* Utilize CRO tools like heatmaps, surveys, recordings, GA, and user testing to gather insights.
* Generate and prioritize testing ideas based on research.
* Implement and support the rollout of successful website variants.
* Analyze and report on experiment results to inform decision-making.
* Continuously measure and improve web performance and marketing activities.
* Serve as a CRO expert for the team and regional inquiries.
* Promote a testing culture within the organization.
* Line management of a CRO executive.
Essential Attributes:
* Proven experience with large websites and high traffic volumes.
* Knowledge of A/B and MVT tools like Optimizely, Google Optimize, and analytics platforms such as Hotjar and Google Analytics.
* Ability to develop strategic plans for short and long-term growth.
* Track record of business growth and strategic thinking.
* Understanding of online human behavior and psychology.
* Excellent communication skills and stakeholder management.
* Analytical mindset and problem-solving skills.
Additional Information: We offer development opportunities in an international environment, a dynamic workplace, competitive salary, benefits including lunch vouchers, free coffee, breakfast, and fruit, language courses abroad, and medical insurance. The position is based in Barcelona, with an immediate start. We value diversity and are committed to equal opportunity employment.
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