Marketing Manager
Hear it. Feel it. Experience it.
At Areal, we're building the future of immersive audio through custom hardware and software. From the biggest festival stages to the most personal devices, our technology delivers the most natural, immersive sound experience.
With multiple ground breaking product launches in 2025, including our Upmix Engine and SR1 headphone, we’re looking for a Marketing Manager who can bridge both B2B and Prosumer worlds and thrive in a ramp-up environment.
This role is ideal for someone eager to shape the marketing function from the ground up, balancing strategic direction with hands-on execution. You’ll take ownership of campaigns spanning both online and offline channels – from digital activations and social campaigns to tradeshows, launch events, and distributor programs – ensuring visibility and impact across diverse and demanding audiences including distributors, venues, artists, DJs, sound engineers, and educators.
You’ll collaborate closely with our in-house creative designer (web, design, video, visuals), making sure creative ideas and marketing strategy come together. This is a key position with growth potential into a leadership role as Areal scales.
Responsibilities
* Develop and execute marketing strategy and project plans across digital, social, email, events, and partnerships.
* Take ownership of product launches, brand activations and partnerships in a fast-moving, high-visibility environment
* Lead planning and execution for trade shows, launch events, and distributor/partner activations.
* Drive the growth of the Areal brand, ensuring it evolves to stay relevant, competitive, and impactful.
* Work with our creative designer to deliver consistent, high-impact campaigns.
* Create clear messaging that translates complex technology into customer value.
* Steer awareness and community engagement in pro audio, education, and prosumer markets.
* Work closely with sales management to generate highly qualified leads, persona-tailored materials and targeted campaigns.
* Measure campaign performance and adjust marketing strategies based on data.
Required skills
* 5+ years minimum of marketing experience, ideally in pro audio, AV, music tech, education technology, or related B2B hardware/software environment.
* Demonstrated experience with premium or aspirational brands strongly preferred
* A hands-on marketing generalist with an outstanding track record in steering successful online and offline campaigns.
* Affinity with sales and customer engagement, able to support the sales process when needed.
* Strong strategist and project manager, but not afraid to get hands dirty with execution.
* Skilled at switching between B2B and prosumer storytelling for audio professionals, distributors and educators.
* Familiar with marketing tools (HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, etc.).
* Excellent writing and campaign planning skills.
* Proven track record in innovative product introductions, go-to-market campaigns, and growth/performance marketing is a strong plus.
We offer
* Work on one of the most disruptive hardware technologies currently in the audio market, with high media and customer attention.
* A launch-phase role with full ownership, responsibility, and visibility across the company.
* A Clear path to leadership as the marketing function and the company expands.
* Freedom to test bold ideas, explore new channels, and directly impact Areal’s growth.
* A unique workplace at Lab of Tomorrow, an innovation hub where creativity and collaboration are central.
* Competitive salary with benefits.
* A flexible, hybrid work environment.