Job Descripton:
~ The Data Architect is responsible for designing and governing enterprise-grade data models on Adobe Experience Platform to support unified customer profiles, advanced analytics, and real-time activation in banking and financial services contexts.
~ Design and manage XDM schemas for profile, event, and lookup datasets
~ Define identity resolution strategy including primary and secondary identities
~ Configure merge policies to support compliant and accurate profile unification
~ Ensure data models support analytics, segmentation, journey orchestration, and activation use cases
~ Apply data governance, classification, and quality standards across datasets
~ Collaborate with data engineering and activation teams to ensure model alignment with ingestion and activation needs
~6–10 years of experience in data architecture or data modeling roles
~ Strong hands-on experience with Adobe Experience Platform XDM schemas and datasets
~ Deep understanding of banking and financial data domains including customer, account, transaction, and interaction data
~ Experience implementing consent-aware data models and identity stitching strategies
~ Strong knowledge of data governance and regulatory requirements in financial services
~ Experience designing real-time streaming data models
~ Experience preparing datasets for AI or advanced analytics use cases
~ Adobe AEP Data Architect certification