Market Manager (Head of Events & Tradeshows)
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Role Description: As part of the global marketing team and reporting directly to the CMO, this position will design, lead, and execute a variety of events of different sizes and types, both externally with our commercial partners and internally with staff. Additionally, you will manage Dida’s tradeshow presence worldwide. We seek creative candidates with proven experience in developing, leading, and executing high-quality events that enhance attendee experience and improve the company's perception.
Key Responsibilities:
* Develop and implement a global event strategy aligned with Dida’s business goals.
* Manage all aspects of event logistics, including venue selection, vendor negotiations, budgeting, and scheduling.
* Oversee large-scale B2B events such as conferences, trade shows, roadshows, and partner summits across multiple regions.
* Develop and manage a sponsorship program in collaboration with the commercial teams to attract and oversee event sponsorships where relevant.
Attendee Experience & Engagement:
* Design attendee journeys to maximize engagement, networking, and satisfaction.
* Coordinate registration, ticketing, and event platform integration for seamless attendee management.
* Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.
Logistics & Operations:
* Lead on-site event execution, including setup, staffing, A/V, catering, and transportation.
* Maintain relationships with venues, agencies, suppliers, and exhibitors to ensure flawless delivery.
* Oversee event technology such as apps, virtual/hybrid platforms, and lead retrieval systems.
Marketing & Promotion:
* Collaborate with marketing teams to promote event awareness, registration, and post-event follow-up.
* Create event branding, signage, and promotional materials consistent with Dida’s brand identity.
* Utilize social media, email campaigns, and partnerships to extend event reach.
Budget & Performance Analysis:
* Monitor event budgets, ensuring cost efficiency and ROI.
* Assess event success through KPIs such as attendance, engagement, lead generation, and satisfaction surveys.
* Provide post-event reports and insights for continuous improvement.
Qualifications & Skills:
* 5+ years of experience in event management, preferably in B2B travel, tech, or hospitality sectors.
* Proven success in organizing large-scale, multi-day events with 500+ attendees.
* Strong project management skills with the ability to handle multiple events simultaneously.
* Fluent in written and spoken English; additional languages (especially Mandarin) are a plus.
* Expertise in logistics, vendor management, and attendee experience design.
* Familiarity with virtual/hybrid event platforms.
* Excellent negotiation, communication, and problem-solving skills.
* Willingness to travel internationally regularly.
Seniority Level: Director
Employment Type: Full-time
Job Function: Marketing and Project Management
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