IDC is looking to grow our successful global events portfolio by adding a Product Marketing Manager who can deliver on its 3-year event marketing growth plans in each of IDC’s 12 primary international business regions.
The Product Marketing Manager for IT Events will play a pivotal role in transforming our event business by designing new event packages that integrate products and services from our various business units in new ways. Location : This role can sit anywhere in Spain (we offer teletrabajo ).
Packaging & Pricing Development : Support the development of event sponsorship packaging and pricing strategies. Content Development : Own the development of standard product marketing frameworks, such as competitive assessment, positioning & messaging. Create and partner to develop key pieces of content, including datasheets, rate cards, web copy, presentations, and more. Provide messaging and support the Marketing team for development of marketing content like demand generation and digital market content.
Launch Leadership : Lead the planning and execution of event product launches. Organize and guide a cross-functional team across Marketing, Sales, Channel, Customer Success, Finance, Legal, and other departments to ensure all deliverables are met. Cross-Functional Collaboration : Work closely with Corporate Marketing to drive awareness, interest, and monetization of event packages. Collaborate with Sales, Events, and Business Development teams to ensure cohesive execution and delivery.
Market Research & Insigh ts: Continuously monitor industry trends, customer feedback, and competitor activity to inform the development and refinement of event packages. Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
~7+ years of experience in product marketing, preferably in the technology or data industries.
~ Experience with pricing strategy, market research, and customer validation techniques.
~ Ability to manage multiple projects and priorities in a fast-paced environment.
IDC is the most respected global technology market research firm. Our people, data, and analytics create global technology insights that accelerate customer success. Recruitment Fraud Notice: IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.