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Crm & lifecycle marketing manager – b2c fintech

Madrid
The Trading Pit
Responsable marketing
Publicada el Publicado hace 16 hr horas
Descripción

PbLocation: /b On-site - Madrid /ppbDepartment: /b Marketing /ppbReports to: /b Head of Digital /ppbr/ppbRole Impact /b /ppbr/ppThe Trading Pit is scaling a global multi-asset trading ecosystem across prop trading and brokerage. We are hiring a CRM Lifecycle Marketing Manager to own the full customer lifecycle architecture. /ppYou will design and execute automated journeys that increase activation, accelerate time-to-purchase, improve retention, and maximize customer lifetime value across a high-volume retail trading funnel. /ppThis role combines strategy, hands-on execution, and measurable revenue impact. /ppbr/ppbWhat You’ll Own /b /ppbr/pulliOwn the CRM strategy, driving activation, retention, and customer value through automated journeys and segmentation. Full ownership of HubSpot automation architecture (workflows, properties, lifecycle stages, lead scoring) /liliMulti-stage onboarding aligned with funded trading evaluation models /liliUse segmentation, customer data, and behavioral triggers to deliver relevant, personalized communications. /liliEmail and multi-channel automation campaigns across the entire lifecycle /liliAbandoned cart, post-purchase, upgrade, cross-sell, and reactivation programs /liliDrive lifecycle performance through CRM initiatives, with responsibility for improving metrics such as lead-to-client conversion, activation, retention, and time-to-purchase, contributing to overall customer value growthDeliverability, CRM hygiene, compliance, and data integrityPerformance analysis and continuous optimization based on lifecycle metrics /li /ulpWithin 6–12 months, you are expected to deliver measurable improvements in conversion, retention, and customer value. /ppbr/ppbWhat You Bring /b /ppbr/pulli5+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation; experience with HubSpot preferred. /liliProven track record of building high-performing lifecycle programs with measurable revenue impact /liliStrong experience in high-volume B2C ecommerce or similar environments; experience in fintech, brokerage, or gambling is a strong plus. Strong analytical mindset with ability to translate data into structured automation logic /liliUnderstanding of customer journeys in performance-driven acquisition funnels /liliFluent English (Spanish is a plus) /li /ulpbr/ppbWhat Makes This Role Different /b /ppbr/pulliDirect ownership of lifecycle growth infrastructure in a scaling fintech /liliExposure to global retail trading markets across multiple asset classes /liliHigh autonomy and direct impact on customer experience and revenue growth /liliClose collaboration with performance marketing, product, and data teams /liliOpportunity to shape lifecycle architecture during a high-growth phase /li /ulpbr/ppbCompensation Structure /b /ppbr/pulliCompetitive base salary /liliInternational team environment /liliProvident Fund /liliMedical Insurance /li /ulpbr/ppThis role is suited for a lifecycle operator who can build structured automation systems that directly improve activation, retention, and long-term customer value. /p

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