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Digital marketing manager

Madrid
Indefinido
Frontiers
Responsable marketing
Publicada el 17 agosto
Descripción

Who we are

We are on a mission to make all science open, enabling the research community to develop the solutions we all need to live healthy lives on a healthy planet.

Frontiers is one of the world’s largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all.

Follow the links below to learn more about our work.

What we can offer you

At Frontiers, our working model for new roles includes a balanced approach that fosters collaboration through regular engagement at our office hubs in key locations. While we value flexibility, we also believe that shared in-person time strengthens team culture, trust, and productivity.

We provide a range of benefits across our global locations, including but not limited to:

* 4 additional wellbeing days in addition to existing annual leave allowance

* Access to learning platforms and dedicated learning & development time

* A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan

* Employees can dedicate three days each year to volunteer

* Additional benefits depending on your location (e.g. pension plan and private medical care)

Please note this is a maternity cover until March 2027

The Role

* The digital marketing manager plays a key role in the conceptuali s ation and development of our strategic digital marketing activities aiming to generate demand from key audiences; from increasing brand awareness, to driving engagement with our products, to boosting sales, these activities drive conversions in line with the core business objectives and support business growth.

* They manage a team responsible for the implementation of the digital marketing strategies in collaboration with other teams across the business.

Key Responsibilities

* Develop digital marketing strategies – using social media, paid advertising, website content and email marketing where relevant – and set goals to increase brand awareness and engagement, lead generation and content acquisition

* Implement, manage and optimi s e campaigns including organic and paid content

* Create content: copy, assets, landing pages; A/B test content to ensure optimal results and improve processes

* Define tactics to reach new audiences and re-engage existing ones

* Define and monitor key metrics to assess the performance and impact of the campaigns and maximi s e the return on investment

* Oversee and track the annual budget and ensure it is fully maximi s ed

* Manage a team of digital marketing specialists, monitor their performance and professional development, set objectives and conduct annual appraisals

Requirements

Business Expertise

* Marketing and digital marketing strategy experience

* People management experience

* Expertise in paid media budget management

* Critical thinking and problem solving

* Ability to prioriti s e and manage multiple tasks and projects at the same time, ability to work under pressure and with tight deadlines

* Strong stakeholder engagement and relationship building skills,

Technical Skills

* Expert knowledge of digital advertising tools (e.g., Google Ads, Meta ads, LinkedIn ads, X ads)

* Proficient with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Tweetdeck )

* Proficient with analytics tools (e.g., Google Analytics 4, Semrush )

* Advanced analytical skills: able to identify and understand trends in data

Apply now

Please click the 'apply' button on this page and submit your application in English.


Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at for any additional support.

Equal opportunity statement
Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives. #J-18808-Ljbffr

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