BAT is evolving at pace into a integral multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together
British American Tobacco Portugal has an exciting opportunity for a Digital Intern in Madrid.
These roles are part of the Marketing /Trade Marketing team, and this experience will prepare you to work within a dynamic team and to develop practical skills in an excellent working and multinational environment. In this role you will be responsible for performing market and portfolio analysis, identify untapped consumer opportunities amongst other tasks.
Your key responsibilities will include:
- Performing market and portfolio analysis.
- Identify respective issues / untapped consumer opportunities, and support the development of responsive actions based on market data & consumer insight.
- Support the implementation of the marketing plan to ensure marketing objectives are achieved.
- Monitor, analyse and report competitor’s activities.
- Support new product initiatives to be launched on the market across digital channels.
- Assist in the deployment of the brands’ brand plan through different campaigns, touchpoints & engagement mechanics online.
- Support the creative development process through continuous communication with internal teams and external agencies.
- Support the coordination and day‑to‑day follow‑up of the Careline agency, ensuring alignment, timely execution and proper information flow.
- Support the management and organization of the CRM communications calendar, helping to ensure consistency, prioritization and alignment with marketing objectives.
What are we looking for?
- University Degree in Marketing, Business or similar.
- Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
- Previous internship in marketing departments is also valuable.
- Fluent