Company Profile
Global recognized company and leader of the cleaning industry.
Experience and background in B2B companies.
The company is a global leader in designing and manufacturing sustainable cleaning equipment, including mechanized floor scrubbers, sweepers, and autonomous cleaning robots.
Your MissionReporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:
Local Sales Leaders and Commercial Teams
The Product Management, Customer Experience, and Global Marketing Operations Teams
You will also have a dotted‐line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.
Marketing & Channel DevelopmentCoordinate and execute marketing activities aligned with the strategy and support sales enablement and channel development through targeted marketing initiatives.
Lead Generation & Channel Development
Create and execute comprehensive lead generation strategies tailored to each EMEA market.
Drive lead acquisition through multi‐channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data‐driven recommendations for continuous improvement.
Support indirect business growth through programs such as the Dealer Program – defining criteria, benefits, and performance metrics.
Manage third‐party agencies and suppliers to ensure flawless execution and continuous optimisation based on KPIs (Conversion Rate, CPL, ROI, etc.).
Product Launch Excellence
Make every product launch stand out with targeted communication materials, impactful go‐to‐market campaigns, and lead generation plans that enhance awareness and drive conversion.
Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.
Customer Engagement
Design and execute customer engagement initiatives (webinars, events, digital campaigns) – before, during, and after the event.
Bring creative ideas to boost customer interaction and strengthen brand loyalty.
Monitor qualitative and quantitative results to measure impact and ROI.
Sales Process Efficiency
Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.
Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data‐driven recommendations for continuous improvement.
Benefits
Work in a multicultural environment where innovation meets purpose.
Lead and inspire a network of local Business Marketers across EMEA.
Be part of a team that values collaboration, creativity, and continuous learning.
Play a pivotal role in shaping the future of customer and channel engagement across EMEA.
Hybrid work model, competitive package, and real opportunities for growth.
Working from home on Mondays and Fridays.
Offices in Pozuelo de Alarcón.
Health insurance.
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