PstrongDigital Marketing Specialist /strong /ppbr/ppstrongAbout the Company /strong /ppbr/ppDr.You is a well-being company focused on helping people feel better in their everyday lives. /ppbr/ppWe take a broader, more considered approach, looking beyond quick fixes to understand what truly supports how people feel day to day. The goal is simple: to help people slow down, pay attention and make small, lasting shifts. /ppbr/ppOur first store in Madrid brings this approach into the physical world. It’s a space where products, experiences and conversations come together. From supplements and gadgets to in-store sessions and community gatherings, everything is selected with intention. /ppbr/ppDr.You operates across both physical and digital channels, combining thoughtful curation with tools and experiences designed to support people over time. /ppbr/ppstrongAbout the Job /strong /ppbr/ppstrongE-commerce /strong /ppOwn and improve the day-to-day performance of our online store. /pp• Manage and organize Shopify structure /pp• Maintain and optimize the online catalogue /pp• Plan and execute promotions and activations /ppbr/ppstrongConversion Optimization (CRO) /strong /ppMake the experience smoother, faster and more intuitive. /pp• Improve UX across key pages /pp• Optimize checkout flow /pp• Run A/B tests and iterate based on results /ppbr/ppstrongPaid Media Growth /strong /ppDrive efficient and scalable acquisition. /pp• Plan and execute campaigns (Meta Google) /pp• Manage budgets and optimize ROAS /pp• Identify growth opportunities across channels /ppbr/ppstrongSEO /strong /ppImprove organic visibility and long-term growth. /pp• Optimize on-page SEO (metadata, headings, content, internal linking) /pp• Conduct keyword research and identify opportunities /pp• Monitor performance (Google Analytics Search Console) /pp• Support basic technical SEO audits (indexation, site speed, structure) /pp• Collaborate with content, design and development to implement improvements /ppbr/ppstrongRetention and CRM /strong /ppBuild a relationship with the customer that goes beyond the transaction. /pp• Define and execute CRM strategy across the full lifecycle /pp • Own Klaviyo flows and campaigns (email SMS) /pp • Segment customers based on behavior and lifecycle /pp • Identify opportunities to increase LTV and repeat purchase /pp • Connect CRM with brand, content and in-store experience /pp • Translate customer data into insights that help people feel better, not just buy more /p pstrongAnalytics Data /strong /ppTurn data into clear decisions. /pp• Analyze funnel performance and conversion /pp• Use tools like Google Analytics and Hotjar /pp• Build reports to track growth and identify opportunities /pp• Build data and digital strategies to streamline processes /ppbr/ppbr/ppstrongWhat we are looking for /strong /ppbr/ppSomeone who wants to build and grow with the business with us. /pp• 2-3 years of experience in digital marketing, ideally in e-commerce or consumer /ppbrands /pp• Strong understanding of the full funnel: acquisition, conversion and retention /pp• Hands-on experience with Shopify, Klaviyo, Meta Ads and Google Ads /pp• Comfortable working with data and turning it into decisions /pp• Curious mindset, always looking for ways to improve and test /pp• Ability to move fast, prioritize and focus on what really matters /pp• Strong attention to detail and care for the customer experience /pp• Interest in well-being, lifestyle and building something with purpose /pp• English and Spanish speaking /pp• Design skills /ppbr/ppbr/ppstrongWhat we offer /strong /ppbr/ppThis is a place to grow, take ownership and build something meaningful. /ppbr/pp• Real responsibility from day one /pp• Direct impact on the growth of the business /pp• Close work with the founders /pp• Freedom to test ideas and make decisions /pp• A fast-paced environment with high standards /pp• Being part of a brand that is building a community around well-being /pp• Opportunity to grow with Dr.You as we expand across Europe /pp• Benefits on Dr.You products /ppbr/ppstrongCompensation /strong /ppbr/ppstrong• Base salary: /strong €25,000 /ppstrong• Performance bonus: /strong up to €7,000 /ppstrong• Total potential compensation: /strong up to €32,000 /ppThe bonus is based on clear business KPIs and is reviewed and paid on a quarterly /ppbasis. It follows a progressive structure, rewarding both performance and /ppoverperformance. /ppbr/ppstrongBonus Structure /strong /ppbr/ppThe variable compensation is tied to four key areas of the business: /ppbr/ppstrong1. Revenue Growth (40%) /strong /ppFocus on driving overall online sales. /pp• Quarterly revenue growth vs agreed targets /ppbr/ppstrong2. Conversion CRO (20%) /strong /ppImproving the efficiency of the funnel. /pp• Conversion rate (CVR) /pp• Checkout completion rate /ppbr/ppstrong3. Paid Media Efficiency (20%) /strong /ppEnsuring sustainable and efficient acquisition. /pp• ROAS (Return on Ad Spend) /pp• Customer Acquisition Cost (CAC) /ppbr/ppstrong4. Retention CRM (20%) /strong /ppBuilding long-term relationships with customers. /pp• Returning customer rate /pp• Revenue generated through CRM (Klaviyo) /ppbr/ppstrongWorking Hours Schedule /strong /ppbr/ppThis is a full-time role based in Madrid. Some hours will be working from home and some in store with the team. We don’t see this role as a fixed schedule, but as a responsibility to build and grow /ppsomething that matters. /ppbr/pp• strongFull-time commitment (40 hours per week) /strong /pp• Focus on outcomes, not hours /pp• Presence during key working moments with the team /pp• Focus on growing together with the business. You’ll be joining the founding team. /ppbr/ppSome weeks will feel lighter, others more intense, especially around launches, /ppcampaigns or key moments for the business. That’s part of building something from /ppthe ground up. /ppbr/p