Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!At Hygiena we believe:- In providing the highest quality products & service- Being a leader in innovation- Having a compelling desire to improve and win in the marketplace- In contributing positively not only in the workplace, but in our community and environment!With rapid growth comes opportunity. We are looking for a Digital Marketing Manager I to join our team!*Responsibilities: *- Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to delivery right message/content throughout the buyer journey, from awareness to customer loyalty.- Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.- Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.- Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management.- Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seek guidance as necessary.- Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).- Carry out all responsibilities in an honest, ethical and professional manner.- Must be able to fulfill essential job function in a consistent state of alertness and safe manner.- Handle various other duties as delegated by the Manager, Integral Marketing**Qualifications**:- Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.- Minimum of 3 years of experience of B2B marketing.- Prior work experience in related microbiology and/or life science industry a plus- Intermediate knowledge of the following:- Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.- CMS (WordPress, Joomla, Drupal, etc.) and HTML.- display networks- CRM system (Microsoft Dynamics, Salesforce, etc.)- Content distribution networks (Vimeo, YouTube, etc.)- Social media networks- SEO (on-page, off page, link building)- Buyer journey, personas and overall lead nurture process- Remarketing and conversion tracking (tracking/conversion pixels)- Google Analytics and UTM codes- Google Ads and LinkedIn Ads (other platforms helpful)**Supervisory Responsibilities**:May be required to oversee and mentor other team members, including some supervisory activities.**Skills/Abilities**:- Excellent verbal and written communication.- Strong analytical skills and data-driven thinking- Must be able to use discretion and independent judgement.- Must be able to work in a team environment.- Must be able to pay close attention to details.- Must be able to adapt and flex to a changing environment.- Must be able to lift/carry 20 pounds.- Bilingual (one or more: Italian, French, Spanish, Portuguese) a plus**Why you’ll want to join our team**:- Teamwork as a core value._At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.- Be a part of something big_.Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.- Giving back to our communities_.Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.**Benefits and Perks**:- 15 days of PTO & 9 paid company holidays- Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date- Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program- 401(k) with Safe Harbor and Profit-Sharing employer contributions- Tuition