Google Ads StrategistLocation: El Cubo Center, Antigua
Status: Filled Position
About AvanmedAvanmed was founded in 2017 by Johann and Pablo, two healthcare professionals with over 20 years of combined experience. We help doctors and medical entrepreneurs grow their practices by bridging the gap between their expertise and patients seeking their services. Our focus is on simplifying the complexities of the ever-changing digital landscape, earning the trust of our clients by delivering measurable results.
Job SummaryWe are seeking an experienced Google Ads Strategist to join our digital marketing team. In this role, you will be responsible for driving effective and innovative Google Ads campaigns tailored to the needs of our healthcare clients. Success in this position relies on your ability to analyze data, interpret results, and take strategic actions to optimize performance. A strong focus on data-driven decision-making and campaign insights is essential.
Responsibilities
Create, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video platforms.
Conduct in-depth keyword research and analysis to identify high-impact opportunities and refine targeting strategies.
Craft compelling ad copy and collaborate on creative visuals to maximize click-through and conversion rates.
Monitor and analyze campaign performance using analytics tools, applying insights for continuous improvement.
Set up and manage conversion tracking, audience segmentation, and remarketing campaigns to re-engage leads effectively.
Collaborate with the web development team to ensure landing pages are optimized for user experience and conversions.
Manage advertising budgets to maximize ROI while maintaining compliance with healthcare industry regulations.
Stay updated on industry trends, competitor activity, and best practices to keep Avanmed at the forefront of healthcare marketing.
Prepare detailed reports on campaign performance, including actionable insights for stakeholders.
Qualifications
Bachelor's degree in Marketing (with a focus on digital marketing), Data Analysis, or Computer Science, or equivalent professional experience.
At least 2 years of hands-on experience managing Google Ads campaigns with measurable results.
Google Ads Certification with expertise in campaign optimization, audience targeting, and data analysis.
Strong analytical skills and a data-driven mindset to interpret metrics and adjust campaigns effectively.
Excellent written and verbal communication skills for collaboration with internal teams and clients.
Ability to manage multiple projects under tight deadlines while maintaining attention to detail.
Familiarity with digital marketing tools, campaign automation, and performance tracking.
Experience Required: 2+ Years
Position Type: Full Time
Professional Level: Mid Level
Language Requirement: C1 English or above
Schedule: Monday-Friday
Hours Per Week: 40
Wage: Salaried
Benefits: Competitive Pay & Vacation time
ApplicationPlease provide us with your contact information and your CV/ resume. The file for your CV must be in PDF format and up to 2 MB.
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