Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions :
a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.
We are looking for a Freelance Marketing Performance Analyst to join our team and support the Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).
Location :
Remote
Project’s Length :
Temporary collaboration.
Responsibilities :
* Marketing Performance Analysis & Strategic Planning
* Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
* Assist in investment planning by conducting impact analyses and providing data-backed recommendations.
* Summarize findings, highlight limitations, and propose actionable solutions for senior stakeholders.
* Provide strategic support with narratives, proof points, and marketing performance outcomes for executive forums.
* Performance Measurement Consistency & Advisory
* Guide Market teams on reporting and performance measurement standards.
* Collaborate with Go-to-Market leads to ensure transparent communication between organizations.
* Partner with analysts and the Marketing Impact Director to align performance reporting.
* Contribute to advancing B2B marketing analytics capabilities.
* Marketing Data Visualization & Analysis (Technical Core)
* Design, build, and maintain Power BI dashboards for marketing KPIs.
* Use SQL queries for data analysis and performance tracking.
* Conduct advanced Excel analysis for reporting and data exploration.
* Identify performance trends and translate into strategic insights.
* Support investment planning with impact analysis and recommendations.
* Assist in preparing narratives and proof points for executive forums.
Qualifications :
* Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related field.
* Advanced Power BI skills.
* SQL proficiency for data extraction and manipulation.
* Advanced Excel skills :
PivotTables, lookup functions, nested formulas, charting, data cleaning.
* Understanding of B2B marketing funnels, KPIs, and performance metrics.
* Knowledge of Microsoft Dynamics CRM (preferred).
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