Get AI-powered advice on this job and more exclusive features.
Thanks to our engineering and manufacturing capabilities, Versa Design takes on the complete design of an electronic product — from its conceptual phase to large-scale industrialization. Our dedicated team of engineers assesses client needs and delivers efficient, high-quality solutions.
Our Brands:
ZYCLE – Specialized in the manufacture and sale of premium indoor bikes and smart trainers that help cyclists improve performance. With a strong international presence, our products reach customers all over the world.
WOLTIO – The leading Spanish brand in charging solutions for electric and plug-in hybrid vehicles. We proudly design and manufacture all our products in Spain, ensuring reliability, quality, and innovation.
ABOUT THE ROLE
We are looking for a Senior Digital Marketing Specialist to lead and execute marketing strategies that elevate our brands ZYCLE and WOLTIO in international markets.
This is a strategic yet hands-on position for a creative professional who combines analytical thinking with business insight. You’ll drive impactful campaigns, manage agencies and influencers, and help shape the digital voice of two forward-thinking brands.
If you’re passionate about innovation, technology, and measurable marketing results, this role will allow you to make a real impact.
KEY RESPONSIBILITIES
- Develop and implement integrated digital marketing strategies that drive brand growth and visibility.
- Plan and manage multi-channel campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.), ensuring maximum performance and budget efficiency.
- Oversee the creation of high-impact marketing assets — videos, carousels, infographics, newsletters, and social media content — maintaining a strong and consistent brand identity.
- Lead influencer partnerships and co-marketing initiatives, including selection, negotiation, contract management, and performance tracking.
- Plan and manage sponsorships and collaborations with key industry partners to amplify brand reach.
- Coordinate and supervise external agencies (social media, creative, PR), ensuring brand alignment, content quality, and timely delivery.
- Review and guide agency output to ensure consistency, innovation, and excellence.
Performance & Analytics
- Monitor key marketing KPIs (ROI, engagement, conversion, CPA, etc.) and produce actionable insights for strategic decision-making.
- Apply A/B testing, growth-hacking, and agile methodologies to continuously improve results.
- Use analytics and CRM tools (Google Analytics, Meta Business Suite, HubSpot, etc.) to evaluate performance and identify new opportunities.
Collaboration & Brand Management
- Work closely with sales, product, and engineering teams to align marketing activities with business goals.
- Support international trade fairs, events, and brand activations, ensuring flawless execution and measurable ROI.
- Stay at the forefront of digital marketing trends, formats, and technologies to keep our brands innovative and competitive.
Requirements
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- 3–5 years of experience in digital marketing, ideally within consumer electronics, sports tech, or automotive sectors.
- Proven experience managing external agencies and multi-stakeholder projects.
- Solid expertise in influencer marketing, including contract management, content review, and ROI measurement.
- Experience in sponsorship management and strategic partnerships.
- Strong command of digital channels: Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM, and CRM platforms.
- Analytical mindset with solid experience in data-driven decision-making.
- Advanced skills in design and content tools (Canva, Adobe Suite, etc.).
- Experience using AI-powered tools for marketing automation, content creation, or analytics is a strong plus
- Excellent written and verbal communication skills in English (C1 or higher).
- Highly organized, proactive, and able to manage multiple projects simultaneously.
- Availability to work onsite in Massalfassar (Valencia) — own car required for commuting (not easily accessible by public transport).
WHAT WE OFFER
- Competitive salary, based on experience and performance.
- Permanent contract with long-term growth potential.
- Intensive working hours on Fridays to enhance work-life balance.
- Private health insurance provided after one year of employment.
- Company-funded training programs and continuous professional development.
- Opportunities for career growth within an innovative and expanding company.
- Free parking on-site, including EV charging points for electric cars.
- A dynamic, positive, and truly international working environment where innovation and collaboration are valued.
If you’re ready to take on an exciting marketing challenge and help us drive two cutting-edge brands forward, we’d love to hear from you.
Join Versa Design and help us take ZYCLE and WOLTIO to the next level.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Appliances, Electrical, and Electronics Manufacturing
Referrals increase your chances of interviewing at VERSA DESIGN S.L. by 2x
Get notified about new Digital Marketing Specialist jobs in Valencia, Valencian Community, Spain.
Digital Marketing Ads Specialist - German Market (Barcelona)
Red Hat Digital Sales Specialist (Arabic speaker)
Technical Product Marketing Manager - Cybersecurity
Campaign Specialist - German Market (Relocation Support Available to Barcelona)!
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr