Lab Cave is a 50‑person company located in Madrid, Spain. We specialize in the distribution and marketing of mobile games and have published over 600 games since 2014. We now offer our marketing expertise as a service to some of the biggest mobile gaming companies in the world.
A Player Store Optimization Specialist – join our advanced ASO team to lead projects for top mobile games.
Description
As a ASO Specialist you will directly report to your ASO Lead and define with them all the strategies to increase organic visibility in app stores.
We are looking for someone who loves what they do, can define and execute optimization strategies, and meets established goals. We value constructive attitudes, high proactivity, and a willingness to learn and improve daily.
Responsibilities
* Define ASO strategies to increase organic exposure.
* Conduct keyword research and optimize app metadata (titles, subtitles, etc.).
* Analyze results of ASO optimizations and monitor organic traffic evolution.
* Act as the ASO project manager for major gaming clients.
* Prepare monthly PowerPoint reports for the games you manage (traffic analysis, keyword ranking changes, ASO updates, etc.).
* Perform ASO audits for potential new clients.
Requirements
* Master or Bachelor’s degree in SEO, ASO, digital marketing, digital analysis, or related field.
* Minimum 1 year experience in SEO optimization and analysis (Google Analytics, Semrush, etc.).
* Proficient English (C1–C2).
* Strong analytical skills and passion for data.
* Advanced level of Microsoft Excel and PowerPoint.
* Excellent multitasking and self‑management abilities.
* Ability to work under pressure with short deadlines.
* High communication and teamwork skills.
Additional Qualifications
* Additional language skills highly valued (Russian, French, Italian, etc.).
* Understanding and experience in ASO.
* Experience with ASO tools such as Sensor Tower, App Annie, Priori Data, etc.
* Minimum 2 years experience in SEO optimization and analysis (Google Analytics, Semrush, etc.).
What We Offer
* Work with a dynamic and young team.
* Positive and constructive work environment.
* High‑level training.
* Competitive compensation based on your value and experience.
* Intensive work hours – workday from 8 am to 3 pm (35 weekly hours).
* Latest generation technologies and top‑industry tools.
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