From Iwantic, we are currently looking for a Demand Generation & CRM Specialist for an international end-client within the SaaS sector, currently in an expansion phase and strongly focused on B2B growth.
The selected candidate will play a key role in driving commercial opportunities and optimizing lead acquisition and management processes, working closely with the sales team in a highly results-driven SaaS environment.
Responsibilities
- Develop and execute demand generation initiatives in B2B environments, with a primary focus on outbound strategies.
- Build and maintain qualified prospect databases, ensuring proper segmentation, data accuracy, and ongoing updates.
- Manage the CRM and its automation workflows, guaranteeing accurate lead tracking, campaign attribution, and performance visibility.
- Collaborate with the sales team to improve conversion rates and opportunity follow-up processes.
- Coordinate external digital marketing providers (SEO and SEM), monitoring performance and ensuring alignment with lead acquisition objectives.
- Analyze performance metrics and continuously propose improvements to campaigns, processes, and tools.
Requirements
- University degree in Marketing, Business Administration, Communications, or a related field.
- 2 to 5 years of experience in demand generation or B2B marketing, preferably within SaaS environments.
- Hands-on experience working with CRM platforms and marketing automation tools.
- Strong analytical skills with a clear results- and metrics-driven mindset.
- Experience collaborating with external digital marketing agencies or vendors.
- Fluent or near-native level of English (mandatory).
- Autonomous, well-organized profile with a hands-on and proactive approach.
What We Offer
- Permanent contract directly with the end client.
- Opportunity to join a growing international technology company.
- High level of autonomy and ownership over a strategic business growth area.
- Dynamic, performance-driven environment with real opportunities for professional development.