At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.
We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.
Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.
We are looking for someone to join us on a fixed term maternity leave cover contract as Interim PR & Communications Manager, EMEA. The successful candidate will work with our internal teams to execute the communication strategy for each business unit to contribute to strategic goals, drive value, and link to the Brand purpose. Responsibilities of the role include ensuring that brand messages are consistent, timely and relevant, creating and leading publicity-driven programs that positively position and align with marketing campaigns/goals, using communications tools and practices to reinforce the message. The role acts as an ambassador for the organization, building relationships with key media. The goal is to advance the organization’s position with relevant partners, as well as to drive broader awareness.
You will be able to
- Work closely with the Senior Manager Integral Comms and the EMEA Brand Marketing Managers to plan and deliver a Comms strategy in Europe that focuses on the Wilson brand, Tennis 360 (apparel, footwear, hardgoods), padel and basketball.
- Create, develop and execute an earned media relations strategy for the Wilson brand and individual sports within Europe
- Manage and execute compelling media events
- Manage the creation, development and implementation of all product and brand publicity programs to generate positive media stories
- Serve as day-to-day point of contact for PR agency partners.
- Write and edit press materials and manage press activities for regional events, partnerships, and marketing initiatives, working closely with business partners to ensure consistency in messaging
- Assist with Media Training/On-Location Interviews
- Partner with relevant internal and external stakeholders to organize and/or collaborate in events in line with the strategy of the brand
- Develop post-event recaps
- Manage the overall EMEA PR, Communications, and Event Marketing budget in line with the budget assigned
Your will have
- 4 years’ experience in a Marketing, PR, Communications position in a branded consumer goods business and/or leading sporting goods company
- People orientated approach, be solution focused and able to work under pressure
- Ability to work with different stakeholders and brand partners
- Created and implemented PR, Communications, and Event strategies
- Experience working with agencies, negotiating, and placing digital media budgets
- Ability to independently lead digital content development processes, partnering with multiple stakeholders to capture inputs and gain consensus on content approach.
- Ability to synthesize data from multiple sources to collect insights and make decisions.
- Demonstrated understanding of the media landscape
- Exceptional understanding of the convergence of brand marketing, ecommerce, social media, mobile and email marketing and how to get users to engage with content and bolster the overarching brand initiatives and goals.
- Passion: A Sports enthusiast with knowledge of tennis, padel and/or basketball
- Fluent in Oral and Written English. Other languages such as Spanish, French, Italian or German are a plus
- Competitive Salary
- Local benefits
- The opportunity for independent and self-reliant work
- A friendly and vibrant working environment in a dynamic and international team