Overview
What You'll Do
We are looking for Senior Revenue Marketing Manager to lead demand generation marketing for Spain as the primary market, while supporting Italy. You will own end-to-end regional marketing, including localisation, website strategy, PR, and go-to-market execution, while driving both new customer acquisition and customer expansion. You will have local market understanding of Spain. You will be fluent in Spanish and Italian. You will have experience in marketing tax, compliance, finance, or regulated SaaS solutions. You will report to the Senior Director of International Marketing and work remotely.
Responsibilities
* You will oversee the demand generation strategy for Spain, with supporting programs for Italy.
* Plan and deliver multi-channel campaigns (digital, ABM, webinars, events, partners) that generate qualified pipeline.
* You will work with regional sales teams to support territory and account plans.
* You will drive awareness and demand for Avalara's tax and compliance solutions in Southern Europe.
* Manage the localisation strategy for Spain and Italy across campaigns, website, and customer communications.
* You will ensure messaging reflects local tax terminology, compliance frameworks, and buyer expectations.
* Lead regional PR and communications efforts, especially for the Spanish market.
* Manage local PR agencies and build relationships with Spanish and Italian media, analysts, and industry bodies.
* Support thought leadership around tax compliance, regulatory change, and digital transformation.
* Strengthen Avalara's credibility and brand presence across Southern Europe.
* Build regionally relevant customer stories that support sales and partner motions.
* Track performance using Salesforce (SFDC) and marketing automation platforms.
* Report on pipeline contribution, campaign performance, and regional insights.
Qualifications
* 8+ years of experience in B2B marketing, in SaaS, FinTech, tax, compliance, or regulated industries.
* Fluency in Spanish and English. Fluency in Italian would be beneficial.
* Eexperience managing regional marketing end-to-end, including localisation, website, and PR.
* Solid experience working with marketing automation and CRM platforms, including Salesforce (SFDC) and tools such as Marketo, Adobe (Experience Cloud or related tools), and similar platforms.
* Data anlysis and reporting skills, with experience using Power BI (PBI) or equivalent tools to track performance, pipeline impact, and ROI.
* Experience collaborating with Sales, Customer Success, Product Marketing, and regional leadership teams.
* Comfortable operating in regulatory environments and translating complex topics into compelling marketing messages.
* Experience in demand generation, ABM, customer lifecycle marketing, and partner marketing.
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
* You’ll bring experience using AI and AI-related technologies, ready to thrive here.
* You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
* You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
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